This timely seminar considered the future for how data is used in the digital economy, in the context of the UK government and the EU developing major policies on consumer protection and privacy.
It was set against the backdrop of major developments in UK policy, including the new Digital Services Tax as well as the Smart Data review and the announcement of the Centre for Data Ethics and Innovation.
It also took place in the context of further policy developments in the UK and across Europe - including a call for evidence from an independent panel appointed to examine competition in the UK Digital Economy, the ongoing implementation of GDPR, and with the EU moving forward with the ePrivacy Regulation.
Following the announcement of the CMA’s investigation into the ‘loyalty penalty’ super-complaint brought by Citizen’s Advice, and research on consumer targeting through personalised pricing and search results commissioned jointly by BEIS and the CMA, discussion brought out latest thinking on consumer protection in relation to data, and how businesses can best navigate the fast-evolving regulatory landscape and develop sustainable models for best practice.
Delegates also considered the latest developments and innovations in the treatment, handling and utilisation of data - looking at the future for digital marketing, AI, data analytics, and the personalisation of online offers and search engine results.