Westminster Media Forum

This conference examined next steps for online advertising in the UK. It was an opportunity for stakeholders and policymakers to examine implications for the sector of developments in policy, regulation, market dynamics and technology.

Delegates assessed how innovation and competitiveness can best be supported going forward alongside consumer protection, effective and proportionate oversight, and responsible use of data and AI. Sessions considered strategic implications for governance and coordination, alongside practical issues for implementation, the industry and its partners.

Policy, competition and market development
The discussion focused on issues and priorities arising from the implementation of the Digital Markets, Competition and Consumers Act (DMCCA) 2024, the Online Safety Act (OSA) 2023, and provisions in the Data (Use and Access) Bill due to receive royal assent.

In assessing the way forward, we expected attendees to draw on early indications from the CMA’s Strategic Market Status investigation into search and advertising systems, with latest thinking on considerations for promoting fair competition, addressing market dominance, and supporting innovation, particularly as AI increasingly underpins technology deployed by the sector. Further discussion was expected on implications of competition issues for the UK’s digital economy and growth objectives for the online advertising sector.

Regulation
Delegates also examined the evolving regulatory landscape, and strategies for improving cross-cutting working and coordination between regulators and industry. Sessions explored how regulatory roles and resources might best be coordinated to address emerging challenges, including implementation of the OSA’s illegal harms duties and DMCCA rules on drip pricing, fake reviews, and false treatment claims. Priorities for industry in navigating regulatory complexity and enforcement of self-regulation were discussed, as well as key considerations for transparency, accountability and regulatory reform going forward.

We expected discussion on the strategic focus of the Information Commissioner's Office regarding online advertising, including assessing proposed guidance on consent or pay models, the future for online tracking and cookie usage, and strategies for facilitating privacy-friendly forms of advertising amid review of the Privacy and Electronic Communications Regulations. 

Data
Delegates assessed implications for data-driven advertising and the sustainability of advertising-funded services, as well as how regulation can boost economic growth in the sector.

Codes of practice
Sessions also brought out practical considerations and stakeholder perspectives on the consultations on Advertising Codes, looking at approaches to address subscription traps and scam adverts, and preparations for the upcoming ban on unhealthy food advertising to children. Attendees assessed outstanding issues as stakeholders prepare to implement these changes, as well as best practice in areas such as influencer marketing, online tracking, and use of emerging technology.

Long-term strategy
The agenda also looked ahead to the longer-term development and deployment of AI in advertising, and what may be required for UK and international regulation to keep pace with innovation. Sessions also considered the future for addressing longstanding challenges in areas such as transparency, consumer protection, and effective governance of digital markets, while supporting the continued growth and international competitiveness of the UK’s advertising industry.

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include officials from DSIT; DBT; HMRC; NCSC; Ofcom; CMA; GLD; Home Office; and the Welsh Government.

This conference discussed key issues for the future of sports broadcasting in the UK.

It brought together stakeholders and policymakers to assess the future for the evolving sports broadcasting landscape, particularly looking at rights and implications of increased competition between traditional broadcasters and OTT providers for consumers, the sports sector, and the media industry.

Discussion brought out latest thinking on how policy, regulation, and sector practice might need to respond to challenges faced by public service broadcasters competing in these markets, as well as key issues emerging from Ofcom’s consultation on implementation of the Media Act 2024.

Regulation
Delegates considered key issues for the design and implementation of changes to the listed events regime, with a further consultation on Ofcom’s proposals expected later in 2025.

They assessed implications for the remit and sustainability of the BBC and other PSBs, including issues such as definitions of adequate live and alternative coverage of listed events. The way forward for balancing commercial value and public interest was also discussed, as well as the potential impact on the income that sporting bodies can generate from broadcast rights.

The discussion brought out stakeholder concerns, including uncertainties around how ‘adequate live coverage’ will be defined in the context of streaming services, and the financial sustainability of PSBs, which face increasing competition from OTT platforms. Further discussion was expected on broader implications of these changes for rights valuations and the long-term viability of certain sports if broadcast revenue streams are constrained.

Market Development
Delegates considered strategies for broadcasters, rights holders, governing bodies, and regulators in navigating changing consumer habits in a highly dynamic market, particularly following Ofcom recently reporting a drop in younger audiences watching tennis and rugby since 2019. They examined shifts in traditional broadcasting models and opportunities for future investment, including in direct-to-consumer services, multi-platform distribution, and the development of new partnerships. Further areas for discussion included disparities in funding and purchasing power across the sector, alongside implications of fragmented broadcast rights on market access, audience reach, and long-term sustainability.

Discussion considered implications of recent shifts in consumer behaviour - including the growing preference for on-demand content among younger audiences - which are placing additional pressure on traditional broadcasters. Concerns over the long-term sustainability of smaller sports and less commercially dominant leagues were also considered, and strategic options for securing visibility in an increasingly fragmented media landscape. We also expected discussion on strategies for engagement with fan bases and mitigating possible impact on brand loyalty when decisions deemed necessary to maintain financial sustainability are undertaken, such as introduction of paywalls.

The rise of tech giants, which can outbid traditional broadcasters for premium sports rights, was looked at in the context of how this has intensified these challenges, raising questions about equitable market access and the ability of PSBs to remain competitive.

Public Access
The conference also took place amidst growing costs and challenges for consumers in subscription affordability, with delegates discussing its impact on public access to sports broadcasting, alongside implications for community engagement in sport across the UK. Innovation and the use of emerging technology to enhance user experience were also discussed, as well as implications for digital inclusion and universality of access.

Discussion addressed growing affordability concerns, including the impact of rising costs for premium sports packages and the need for multiple subscriptions, and how barriers for fans in accessing live sports might be reduced. Delegates considered the implications of these trends for digital inclusion, particularly in rural and low-income areas where reliable broadband access remains limited, affecting the universality of access - a core objective for public service media.

Anti-Piracy
Further sessions considered strategies for tackling illegal streaming and wider piracy, including latest thinking on addressing the drivers of pirated content use. Delegates also assessed the way forward for international and cross-sector collaboration, and priorities for regulation and enforcement in light of evidence of widespread use by the UK public.

Delegates also discussed latest approaches to tackling challenges posed by illegal streaming, driven by high subscription costs and fragmented rights, which can push consumers towards unauthorised alternatives. With stakeholders calling for clearer and more effective enforcement measures, the way forward for improved collaboration across the industry was discussed, as well as how to reduce the impact of piracy on revenue and protect the integrity of live sports coverage. The role of technology in addressing these issues was explored, as well as potential legislative and regulatory changes to support enforcement efforts.

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include parliamentary pass-holders from the House of Commons, and officials from DCMS; DSIT; HoC Library; Ofcom; the Welsh Government; and The Scottish Government.

This conference examined next steps for the UK video game industry.

Policy and sector growth
Considering latest thinking on opportunities for sector growth and the place of video games in the forthcoming Creative Industries Sector Plan, stakeholders and policymakers discussed implications of recent policy developments, including from the 2024 Autumn Budget, and expectations surrounding the Government’s Invest 2035 strategy and the 2025 Spending Review.

Delegates assessed whether measures such as the continuation of the Video Games Expenditure Credit (VGEC) and funding for the UK Games Fund sufficiently address industry needs, with calls for expansion of the VGEC and introduction of an independent games tax credit in line with independent films. Those attending looked at implications, including for smaller games companies, and what is needed to support the domestic industry and attract investment moving forward.

We expected the agenda to bring out latest thinking on the effectiveness of the video game certification process in supporting cultural and economic objectives.

Regulation, new requirements, and loot boxes
There was a focus on regulatory challenges facing the sector, considering next steps for industry regarding preparation for risk assessments and content moderation requirements, safety-conscious innovation in game design, with discussion on implications of the Online Safety Act 2023. We expected discussion on key considerations for safeguarding and user protection, Ofcom’s codes of practice, setting out how online platforms can meet their duties, as well as how best to balance legally-mandated and self-regulated loot boxes, whilst ensuring developers adhere to their own guidelines.

Further sessions examined implications of international regulatory developments, notably the European Commission’s Fitness Check of EU Consumer Law on Digital Fairness.

Innovation, AI and ethics
The agenda also explored the impact of generative AI, including opportunities the technology presents and how industry can ethically harness innovation. We expected discussion to explore the conflict between generative AI and copyright frameworks, following the Government’s recent consultation and priorities for ensuring responsible use, looking at emerging regulatory challenges and protecting IP rights for creators, as well as expectations from the upcoming Digital Fairness Act.

Skills
Sessions also assessed priorities for education and skills development within the video games sector, considering the impact of recent announcements from the 2025 Immigration White Paper, including increasing the immigration skills charge and implementing stricter language proficiency rules. Discussion also centred on opportunities and potential benefits following the Government replacing the Apprenticeship Levy with a Growth and Skills Levy, and how effective collaborative frameworks can be put in place to tackle skills shortages.

Overall areas for discussion included:

• policy: measures in the Autumn Budget - the Video Games Expenditure Credit - support for smaller game companies - the UK Games Fund - potential outcomes of the Spending Review
• promoting sector growth: funding and investment priorities - expectations from Invest 2035 - identifying funding needs of small and medium sized enterprises - options for grants or funding pools
• safeguarding: responding to recent safety concerns on gaming platforms - enhancing protection for young users - implementing effective content moderation - ensuring regulatory compliance
• regulation: implications of the Online Safety Act 2023 - Ofcom’s upcoming codes of practice - preparing for risk assessments and content moderation requirements - innovation with safety
• loot boxes: balancing between self-regulation and legal mandates - effectiveness of current industry guidelines - international approaches to loot boxes - addressing concerns over addictive design
• international developments: outcomes of the EC’s Fitness Check - anticipating effects of the Digital Fairness Act - potential impact on UK regulations - transparency and consumer protection
• skills: addressing industry-specific training needs - evaluating the Growth and Skills Levy - developing tailored apprenticeship programmes - fostering collaboration between industry and education
• AI: developments, opportunities, and priorities for innovation - impact of generative AI on the industry - addressing concerns around IP and image rights - implications for the wider workforce

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include officials from DSIT; DBT; DfE; Department for the Economy, NI; HMRC; ICO; Ofcom; CMA; IfATE; Home Office; the Welsh Government; and The Scottish Government.

This conference examined next steps for the National Youth Strategy. It was an opportunity for stakeholders and policymakers to assess priorities for development and implementation.

National listening exercise
Sessions considered priorities for the Deliver You campaign announced by the DCMS in March 2025 and next steps for maximising youth engagement with the strategy, including taking forward views of young people as part of the national listening exercise, designed to allow young people to share perspectives on support services, facilities and opportunities that they need outside of school. Attendees considered priorities for the Youth Advisory Group and Expert Advisory Group, and for ensuring the exercise supports young voices at the centre of policymaking.

Resources and community
Areas for discussion included how support and funding being provided can best be targeted, and charting the future roles and responsibilities of wider society in youth initiatives, including charities and voluntary groups, local government and schools, sporting and cultural institutions, as well as employers in wider business sectors, and young people themselves.

Engagement and collaboration
Delegates discussed priorities for collaboration, including co-production with young people in the design and implementation of the strategy, and the role of the Government’s Youth Advisory Board. Strategies for diverse youth representation in the creation of the strategy were also discussed, as well as priorities for embedding inclusivity into the design and implementation, including support for young people in rural areas, disadvantaged communities, and from underrepresented backgrounds.

Youth programmes and initiatives
Sessions considered strategies for overcoming barriers to accessing youth services, including pressures on youth clubs, alongside key issues such as improving mental health support for young people. Attendees also assessed how support can be structured for youth programmes, including the distribution of funding to communities and local authorities, and implications for existing initiatives, such as the Youth Investment Fund and the Better Youth Spaces programme.

Education institutions
The role of schools and education providers was also discussed, with delegates assessing opportunities for unlocking school facilities for youth service delivery, priorities for collaboration between education institutions and private providers of extracurricular activities, and strategies for widening access and improving participation.

Promoting opportunity
Further sessions discussed what will be needed for successful delivery of the Local Youth Transformation Pilot, including priorities for growing skills within local authorities to support youth service provision, key considerations for funding allocation in local areas, and next steps for building wider capabilities, facilities and partnerships for youth development. Career pathways and priorities for enhancing the employability of young people were also considered, following the expansion of the Creative Careers Programme announced in the 2024 Autumn Budget.

We also expected discussion on the role of work placements and apprenticeships, and what can be learned and carried forward from the National Citizen Service in creating an effective National Youth Strategy.

We are pleased to have been able to include keynote sessions with: Kayleigh Wainwright, Head, Youth Strategy Engagement, DCMS; Abbee McLatchie, Director and Deputy CEO, Youth Work, National Youth Agency; Michael Devlin, CEO, NCS Trust; Ruth Marvel, CEO, The Duke of Edinburgh’s Award; Ben Marson, Director, Fundraising and Marketing, The King’s Trust; and Professor Mike Seal, Director, Centre for Research into the Education of Marginalised Children and Young Adults, St Mary's University.

Overall, areas for discussion included:

• National Youth Strategy:
  
  • priorities for collaboration with young people on design and implementation - next steps for allocation of funding  
  • assessing the outcome from the Deliver You campaign - implementing young people’s views into the strategy - priorities for the Youth Advisory group and Expert Advisory Group
  • support needed to improve local authority capabilities in youth services - learning from the NCS programme - priorities for the creation of a Local Youth Transformation Pilot
• funding: addressing gaps in financial support for youth programmes - priorities for investment - support for community groups and local authorities in accessing finance
• inclusion and access: challenges for young people in rural areas - supporting the needs of marginalised groups - addressing geographic and socioeconomic barriers
• partnerships:
  
  • growing engagement of key sectors in youth development, including cultural and sport organisations - support for youth clubs - charities, voluntary groups and faith communities
  • the role of schools, colleges and higher education - access to extracurricular activities for young people - increasing volunteering opportunities
• health and wellbeing: addressing mental health challenges for young people - tackling knife crime, gang culture and substance abuse - putting in place targeted support
• employment: advice, guidance and preparation for the jobs market - work placements and apprenticeships - expansion of the Creative Careers Programme - ongoing mentoring
• accountability: benchmarks, targets and timelines - coordination and responsibilities - reporting and monitoring progress - assessing effectiveness of youth service provision and further options

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include parliamentary pass-holders from the House of Commons and officials from DfE; DoE, NI; DHSC; DWP; DBT; DCMS; HMPPS; MOJ; MOD; Ofcom; POST; Department for the Economy, NI; IfATE; Home Office; and the Welsh Government.

This conference focused on the future for the UK gambling sector.

Regulation, policy and sector sustainability
It was an opportunity for stakeholders and policymakers to examine key issues for sector regulation and for customers and interest groups, with discussion on developments in UK gambling policy and industry trends, and the way forward for responsible sustainability of the sector, including next steps for advertising, sponsorship, and tackling the gambling black market.

Statutory levy
Delegates considered both immediate and longer-term priorities in the context of statutory levy implementation, as the sector prepares for first payments in October 2025. We expected discussion on the levy’s governance, including issues of transparency and collaboration between government departments and the gambling regulator - through the Levy Programme Board and Advisory Group.

Resources, research and preventing harm
Delegates also assessed priorities for funding distribution and strategic approaches to research, prevention, and care, as well as implications for organisations in accessing financial support. Implementation of levy rate alignment with gambling harm will also be considered, as well as putting in place an evidence-based process to adequately monitor the impact of gambling, and what constitutes a comprehensive approach to harm prevention.

Consumer protection
Sessions explored latest thinking on how the economic viability of the gambling industry and opportunities for growth can best be balanced with the need for robust consumer protection measures.

Priorities for evaluating the impact of policy reform were also discussed, including the role of the Lived Experience Advisory Panel and Evaluation Advisory Group in guiding research. Areas for discussion included early indications of the impact of newly introduced stake limits, learnings from phase one of the ongoing financial risk assessments pilot, and implications of increased regulation on operational costs and consumer behaviour.

Innovation, customer service and tackling the black market
The agenda also looked at developments and opportunities for innovation and technology in addressing negative impacts of gambling, including the way forward for data analytics and responsible design principles, as well as the potential for new approaches in research and care funded by the statutory levy.

Innovation in customer services were also considered, including the way forward for use of AI and other technologies in customer targeting, age verification, and addressing emerging concerns, including in the online space. Delegates also assessed strategies for tackling the gambling black market and unlicensed operators, including the role payment services providers might play in blocking payments, options for restricting advertising, and priorities for targeted criminal enforcement.

Advertising and sponsorship
Further sessions examined the future of gambling advertising and sponsorship, and possible knock-on impacts of the Premier League banning front-of-shirt gambling sponsors from the end of the 2025/26 season. Attendees considered strategic approaches for the gambling sector, including options for cross-industry collaboration on frameworks and assurances on advertising and sponsorship that is appropriate, responsible and does not exacerbate harm.

There was also discussion on options for tackling the increasing prevalence of white label operators using football to advertise globally, the impact of gambling promotion on young people, and options for increasing customer choice in direct marketing.

Overall areas for discussion included:

• statutory levy: implementation of 2023 white paper reforms - establishing effective governance structures - alignment of levy with evidence-based harm data
• funding: priorities for UKRI, NHS England, and the prevention commissioner for funding distribution - transparent allocation of funds
• policy reform: assessing implications of stake limit introductions - impact on consumer behaviour - mitigating risks for younger adults - evaluating short and long-term regulatory outcomes - operator costs
• game design: next steps for implementation of safer options - slower play features - adapting online slots to reduce harm - removing auto play functions - clarifying responsibilities for operators
• financial checks: addressing privacy and data concerns - provision of customer information - avoiding unnecessary friction for low-risk gamblers - initial findings from the financial risk assessment pilot
• advertising and sponsorship: addressing concerns around youth exposure - tackling prevalence of white label operators - potential for industry-wide safeguards - international issues
• technology and data analytics: harnessing AI for early harm detection - promoting responsible design principles - scaling solutions such as GamProtect - next-gen regulatory frameworks
• regulation and sector sustainability: proportional rules for smaller operators - industry competitiveness - assessing social and economic benefits - tackling the gambling black market
• enforcement: the Gambling Commission’s approach - collaboration - tackling unlicensed operators - inter-operator cooperation - clarifying roles for suppliers, ISPs, and payment providers

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include parliamentary pass-holders from the House of Lords and officials from DCMS; DBT; DfC, NI; HMPPS; HMRC; and Ofcom.

This conference assessed policy priorities for unlocking growth and investment in UK creative industries.

With the sector having been identified as a key growth-driving area in the Government’s forthcoming Invest 2035: UK’s Modern Industrial Strategy, it was an opportunity for stakeholders and policymakers to discuss priorities for the Creative Industries Taskforce in the development of the Creative Industries Sector Plan. The agenda included a focus on what the creative industries sector needs from the plan, including strategies for addressing challenges in attracting investment, scaling creative businesses, and developing a skilled workforce - with the plan expected to be published alongside the upcoming Spending Review in June.

Investment
With over £300m of targeted funding support announced by the Government in 2025, we expected discussion on priorities for cultural regeneration and transformation projects in achieving growth, supporting local communities, and maintaining financial resilience. Next steps for driving further public and private investment in the sector were also discussed, as well as the way forward for attracting inward investment, and strategies for remaining internationally competitive.

It was also an opportunity to assess next steps for tackling barriers to growth, including strategies for a joined-up approach to scaling SMEs and start-ups, support needed for navigating the funding landscape, and next steps for breaking into international markets. 

Regional growth
Delegates also assessed the way forward for fostering regional development and accelerating creative growth across the UK, with an independent review of Arts Council England currently examining equitability of funding, regional disparities, and access to the arts. Priorities for the relaunch of the Creative Industries Clusters Programme were also discussed, as well as the way forward for remaining competitive in creative R&D, and opportunities for creating new geographic and sectoral partnerships.

Skills
Priorities for addressing skills shortages in the creative industries were considered. Delegates assessed strategies for strengthening relationships with the education sector and priorities for the expansion of the Creative Careers Programme. They considered digital and financial upskilling of the workforce, with Creative PEC highlighting the challenges for creative businesses in adapting to technological change and innovation.

Creative subsectors
Further sessions focused on the needs of creative subsectors, including options for the expansion of sector-specific tax relief, and opportunities for regulation in stimulating innovation and private investment. Strategies for protecting freelancers and the wider workforce in creative industries were also discussed, with members of the House of Lords calling for a freelancer commissioner in February 2025.

CreaTech
Delegates also examined how creative businesses, including SMEs, could be better supported to take advantage of emerging technology, looking at issues around AI, copyright, and creative IP, and opportunities for innovation and technology to support productivity in the context of the AI Opportunities Action Plan. Priorities for creative rights holders were discussed, including the way forward for striking a balance between AI and copyright, with the Government considering responses around transparency, AI model training, and creator remuneration. 

We are pleased to have been able to include keynote sessions with: Annie Gascoyne, Chief Economist, BBC; Bernard Hay, Head of Policy, Creative Industries Policy and Evidence Centre; Adrian Wootton, Chief Executive, British Film Commission; and Dr Vicki Williams, Manager, Policy and Partnerships, CoSTAR Foresight Lab, Loughborough University London.

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include parliamentary pass-holders from the House of Commons and officials from MHCLG; DBT; DSIT; DfC, NI; Ofcom; Skills England; the Welsh Government; and The Scottish Government.

This conference focused on priorities for policy, regulation, and industry best practice in tackling disinformation and deepfakes in the UK.

It brought stakeholders and policymakers together to discuss strategies for managing challenges associated with harmful and false content online, alongside implementation of measures to improve online safety and consideration of implications for freedom of expression.

Sessions in the agenda examined recent developments, such as the proposal to criminalise creation of sexually explicit deepfake images and related offences under the Crime and Policing Bill currently progressing through Parliament, as well as the current regulatory approach under the Online Safety Act.

Algorithms and business models
Delegates also considered proposals to increase transparency in algorithmic decision-making and measures to enhance enforcement mechanisms for online platforms as the Science, Innovation and Technology Committee continues its inquiry into social media algorithms and their role in spreading harmful content. They further considered options for adjustment of some social media practices and business models so as to reduce the spread of harmful content, including potential incentives or regulatory frameworks to support this being achieved.

International policy and news sources
The conference came with the Foreign Affairs Committee having launched an inquiry into the threat posed to the UK by disinformation campaigns, and in the context of recent developments within the US regarding protection of free speech and decisions by major social media platforms to adopt community-based fact checking systems.

Discussion was expected on responsibilities of providers and creators in the UK, including priorities for establishing clarity for stakeholders, alongside strategies for enforcing accountability, sanctions and redress. We also expected a focus on implications of international divergence on approaches to misinformation and disinformation for policy, practice and social media markets in the UK, EU and globally.

The evolving landscape for journalism was assessed, looking at what is needed to safeguard the provision of reliable news in a changing media environment, maintain diverse and trustworthy news sources, and support local journalism.

Media literacy
Further sessions discussed support for consumers and citizens in navigating the World Wide Web, in the context of the increased prevalence of misinformation. We expected the agenda to bring out latest thinking on measures to promote resilience through education and digital literacy, and to enhance protections against harmful online content, including priorities for Ofcom’s Advisory Committee on Disinformation and its Media Literacy Strategy.

We are pleased to have been able to include keynote sessions with: Chi Onwurah MP, Chair, Science, Innovation and Technology Committee (pre-recorded contribution); Krisztina Stump, Head, Media Convergence and Social Media Unit, European Commission; Juliana Gragnani, Assistant Editor, BBC Global Disinformation Unit; Professor Martin Innes, Director, Security, Crime and Intelligence Innovation Institute, Cardiff University; Julian McDougall, Professor, Media and Education, Bournemouth University; and Chair, Media and Information Literacy Alliance; Professor Vian Bakir, Professor, Journalism and Political Communication, Bangor University; and Kate Worthington, Senior Revenge Porn Helpline Practitioner, South West Grid for Learning.

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those who attended include parliamentary pass-holders from the House of Commons and officials from DBT; DfE; DSIT; DHSC; GLD; HoC; HMCTS; HM Treasury; Home Office; ICO, MoD; NCA; Ofcom; NCSC; Education Scotland; DTCAGSM, ROI; Government of Jersey; Isle of Man Government; The Scottish Government; and the Welsh Government.

This conference examined the future of public service media in the UK. It was an opportunity to discuss key considerations for Ofcom’s Review of Public Service Media.

Stakeholders and policymakers discussed latest thinking on strategic options for supporting future sustainability, looking at the way forward for navigating financial pressures, including rising costs, an increasingly fragmented and competitive media marketplace, and volatility in revenue streams such as linear advertising. The future position of the BBC was also discussed, with the DCMS announcing a license fee increase from April 2025 alongside commitments to consider funding options in the upcoming Charter Review.

With continuing evolution of audience viewing habits, delegates assessed the way forward for ensuring sustained quality, production and delivery of UK content, as well as opportunities for content diversification and the use of video-sharing platforms in connecting with younger audiences.

The conference was also an opportunity to assess next steps for PSBs in delivering updated remits, including the way forward for meeting regional and independent production quotas, as well as the role of on-demand and third party services in meeting obligations. Those attending assessed implications for the independent production sector, including support that may be needed in different nations and regions.

Delegates considered policy frameworks, support and sector action that will be needed to ensure the free availability of public service media for UK audiences across all ages and community groups, including access to high-quality news, strategies for broadcasters to tackle the impact of misinformation and disinformation, and the role of PSBs in media literacy education.

Next steps for investment in digital platforms and online rollout of services were also discussed. Delegates examineed PSB transition strategies, such as the BBC’s Digital-First approach and Channel 4’s Fast Forward strategy, looking at diversifying content production and connecting with younger audiences, as well as tackling challenges around ensuring universal access.

Sessions in the agenda examined key issues for the implementation of the Media Act 2024, with Ofcom consulting on the designation of television selection services that must carry on-demand players offered by UK PSBs. Delegates considered how the methodology of designating platforms might function, as well as implications for the prominence and availability of PSB apps on connected TV platforms.

With the Government having requested a report from Ofcom on the state of the UK VoD market, delegates also considered priorities for the design and implementation of the new VoD Code, including implications for services operated by PSBs.

We are pleased to have been able to include keynote sessions with: Mark Griffin, Deputy Director, TV Policy, DCMS; Helen Burrows, Controller, Distribution, BBC; Khalid Hayat, Director, Strategy and Consumer Insight, Channel 4; Emily Oyama, Policy Director, Producers Alliance for Cinema and Television; Cyrine Amor, Research Manager, Ampere Analysis; and Rupert Darbyshire, Partner, Deloitte.

Overall, areas for discussion included:

• policy and regulation: key considerations for Ofcom’s Review of Public Service Media - assessing implementation of the Media Act 2024 - design and implementation of the VoD Code and guidance
• public service remits: meeting quotas on regional and independent production - assessing revised remits - delivery via linear and on-demand services - implications for the wider TV sector
• prominence: priorities for the designation of television selection services - principles and methods used - implications for online platforms in ensuring PSB availability and prominence
• audiences: strategies for adapting content to changing viewing habits - protecting and supporting digital literacy for younger audiences - role of video-sharing platforms
• news: the way forward for supporting audiences in accessing high-quality news - role of PSBs in tackling misinformation and disinformation - addressing algorithmic impacts
• funding: ensuring financial sustainability of public service media - assessing commercial revenue options - support needed for delivery of UK content - assessing alternative funding models
• independent production: impact of changing viewing habits on the independent production sector - key considerations for sustainability - next steps for the development of Channel 4 in-house production

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those that attended include officials from DCMS; Ofcom; DBT; OSR; the Home Office; DTCAGSM, ROI; and the Welsh Government.

This conference focused on the future for football governance and regulation in England.

It brought together stakeholders and policymakers to discuss priorities and next steps in light of the Government reintroducing the Football Governance Bill, which aims to establish an Independent Football Regulator (IFR) and support the financial sustainability of football clubs in England’s top five leagues.

The agenda included a focus on the scope of the regulator, with discussion on the safeguarding of club assets, the expansion of backstop powers to intervene in revenue distribution and parachute payments, and operation of a licensing system. Delegates assessed strengthened provisions for increased fan engagement, including requirements for consultation on matters such as ticket prices, strategic direction and club heritage.

Sessions brought out latest thinking on club ownership and governance, alongside priorities for the operation of new Owners’ and Directors’ Tests and the potential impact on future investment in English football. We also expected discussion on the scope and direction of policy relating to the proposed Football Club Corporate Governance Code, including the way forward for mandating compliance and assessing new requirements for clubs to publish equality, diversity and inclusion reports.

Delegates examined issues around the remit and role of the independent regulator and its relationships and coordination with existing league, national and international football governing bodies, after UEFA warned ministers in September against what they termed government interference in sporting competition. Priorities for ensuring independence and regulatory transparency were discussed, as well as regulatory intervention in the suitability of new club owners.

Further sessions focused on the operation of the so-called shadow regulator - the body established by the Department for Culture, Media and Sport to lay the groundwork for the IFR - including what will be needed to ensure a smooth transition to full regulation and preparatory work for the publishing of the State of the Game report.

It was also an opportunity to consider approaches to financial sustainability in women’s football and the priorities for the newly established Women’s Professional League running the top two leagues in England.

We are pleased to have been able to include keynote sessions with: Ben Dean, Director, Sport and Gambling, DCMS; Martyn Henderson, Interim Chief Operating Officer, Shadow Regulator; Clare Sumner CBE, Chief Policy and Corporate Affairs Officer, Premier League; Jean-Marc Mickeler, Chairman, Professional Club Control Commission, Direction Nationale du Contrôle de Gestion; Mark Ives, CEO, The National League; and Jonny Gray, Senior Managing Director, Ankura.

Overall, areas for discussion included:

• regulatory powers:
  
  • assessing provisions in the Football Governance Bill - implementation of a club licensing system
  • key considerations for proportionality - thresholds for financial and non-financial penalties - examining powers to protect community assets
  • strengthened fan engagement - provisions for consultations on ticket prices
• financial sustainability:
  
  • inclusion of parachute payments in the IFR’s remit - assessing backstop powers to intervene in revenue distribution
  • scope for future financial regulation of the women’s game
• club ownership:
  
  • assessing changes to the Owners’ and Directors’ Tests - expectations for current and future owners - the way forward for fan engagement in ownership models
  • implications for future investment in English football
• international interoperability:
  
  • alignment with existing UEFA and FIFA regulations - concerns over government interference in sporting competition - priorities for independence and transparency
• corporate governance:
  
  • assessing the design and adoption of a Football Club Corporate Governance Code - requirements for annual reporting and mandating compliance 
  • equality, diversity and inclusion reporting - options for widening its scope - women’s football - considerations around athletes’ rights and welfare - environmental sustainability 
• shadow regulator:
  
  • State of the Game report - expectations of key stakeholders in engaging with the regulator - scope and operation - achieving a smooth transition to full regulation
  • Board and Expert Panel appointments

All delegates were able to contribute to the output of the conference, which will be shared with parliamentary, ministerial, departmental and regulatory offices, and more widely. This includes the full proceedings and additional articles submitted by delegates. As well as key stakeholders, those that attended include parliamentary pass-holders from both Houses of Parliament and officials from DCMS; DBT; DSIT; DfT; HoC Library; NCA; and The Scottish Government.

This conference examined the future for online advertising in the UK.

It brought together stakeholders and policymakers to examine priorities for online advertising in the context of the ongoing work of the Online Advertising Taskforce, including opportunities for collaboration and increased transparency across advertising platforms, tackling fraud in online advertising, and improving the evidence base for online harms.

The conference was a timely opportunity for delegates to consider these and wider issues for policy and regulation as the new Government begins its work with a pro-growth agenda.

Delegates considered the implementation of the Online Safety Act 2023 for advertisers, as well as strengthening protections for children and vulnerable groups online, discussing the way forward for tackling illegal and fraudulent ads. They considered the role of technology and next steps for developing collaborative frameworks for stakeholders to improve counter-fraud efforts.

Discussion also explored new frameworks for collective ad regulation and adopting whole system approaches to harmful ads, as well as discussing the future for industry-led regulation alongside the roles and responsibilities of platforms, intermediaries and publishers.

Those attending assessed the way forward for the UK’s data protection regime after the Data Protection and Digital Information Bill fell in the previous Parliament, with areas for discussion including industry priorities for future reform and what is needed to support the sector.

We are pleased to have been able to include keynote sessions with: Shahriar Coupal, Director, Advertising Policy and Practice, Advertising Standards Authority; Christie Dennehy-Neil, Head, Policy and Regulatory Affairs, Internet Advertising Bureau; George Jones, Data & Marketing Association Governance Committee; and Senior Privacy Analyst, Zoominfo; and Mark Lund, Deputy Chair, Online Advertising Taskforce; and Chair, Advertising Standards Board of Finance.

Overall, areas for discussion included:

• regulation:
  
  • roles and responsibilities for advertising platforms - transparency and accountability - opportunities for collaboration across the supply chain to adopt a whole-system approach to harmful advertising
  • reviewing and improving industry-led, self-regulatory approaches - assessing and demonstrating effectiveness - discussing thresholds for intervention
  • examining the strategy, scope and impact of AI-assisted, collective ad regulation - research areas for improving the evidence base of online harm
• Online Safety Act 2023:
  
  • priorities for the new Government - the direction of policy going forward
  • key issues for stakeholders and compliance - priorities for implementation - next steps for transparency reports - age assurance measures - closing regulatory gaps not covered in the Act
• tackling fraud in online advertising:
  
  • roles and responsibilities of platforms, intermediaries and publishers - measures for information sharing and blocking - issues for Online Fraud Charter signatories
  • examining the Gold Standard criteria, including recent changes and implications for compliance
• way forward for data protection:
  
  • industry priorities for future reform
  • transitioning from third-party cookies to first-party data
  • next steps for international data transfer and EU adequacy in the UK
  • assessing the future of personalised and direct marketing

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from Ofcom; DCMS; NCA; NCSC; DSIT; DBT; DfT; HMRC; Home Office; and the Welsh Government.

The proceedings of the conference will be circulated more widely, to Parliamentarians, ministerial offices, and government and regulatory officials with an interest in the issues being discussed. All delegates will also receive a video recording of the conference.

This conference focused on priorities for tackling the spread of disinformation and malicious uses of deepfakes.

It brought stakeholders and policymakers together to assess current and emerging disinformation trends in the UK amidst heightened concerns amongst policymakers and affected parties.

The conference was a timely opportunity for delegates to discuss priorities for policy in the new parliament.

In assessing the way forward, we expected those attending to draw on POST’s Disinformation: sources, spread and impact report, published in April 2024, which suggested a focus on mitigation rather than attempts to eradicate threat, with key considerations around freedom of expression, access to reliable information and regulatory agility.

Delegates assessed priorities for tackling threats of online and image-based sexual abuse, as well as the implementation of methods to protect children and consumers on online platforms. They also considered approaches to combating the use of nudification tools and disinformation linked to online hate, with Ofcom preparing for implementation of the Online Safety Act alongside their recently published draft three-year media literacy strategy.

Further discussion examined next steps for building resilience against disinformation and options for improving online detection and takedown methods, including opportunities for using AI and emerging technology to tackle threats.

Overall, sessions in the agenda looked at identifying key threats posed by the deliberate creation of false content, and the implications for news media, political stakeholders, commercial actors and wider society, as well as exploring the networks through which disinformation is disseminated.

Areas for discussion included potential attempts to influence democratic processes and amplify political divisions, the proliferation of commercial and financial disinformation for fraudulent purposes, and the wider vulnerabilities across society to the impact of false content.

We are pleased to have been able to include keynote sessions with: Ali-Abbas Ali, Director, Media Plurality and Competition, Ofcom; Tami Hoffman, Director, News Distribution and Commercial Innovation, ITN; Simon Robinson, Executive Editor, Reuters; Dr Reza Montasari, Senior Lecturer, Cyber Threats, Criminology, Sociology and Social Policy, Swansea University; and Adriana Menezes Whiteley, Director, FT Strategies.

Overall, areas for discussion included:

• assessing the landscape of disinformation: key and emerging trends - extent of the impact of disinformation on news media and wider society - proliferation on social media and online platforms
• practical priorities: distinguishing between misinformation, disinformation and fake content - identifying the spread of disinformation related to political issues and matters of national security 
• key threats: attempts to influence elections and democratic processes - commercial and financial disinformation for fraudulent purposes - strategies for threat reduction and management
• tackling online harms: combating deepfakes and malicious AI uses, including nudification tools - priorities for reducing disinformation linked to online hate - tackling image-based sexual abuse 
• counter-measures: strategies and processes for tackling threats - improving online detection and takedown methods of harmful content - utilisation of AI - priorities for fact and stat-checking 
• young people and vulnerable groups: strategies for improving media literacy skills across society - implementation of measures to protect consumers and children on online platforms
• policy and regulation: priorities in a dynamic landscape - roles and responsibilities - collaborative approaches and frameworks - National Security Online Information Team priorities

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from ICO; DCMS; NCA; Ofcom; OSR; DWP; HMCTS; GLD; GO-Science; DESNZ; DfT; DHSC; DSIT; Defra; DoF, NI; FCDO; Education Scotland; HMRC; Home Office; MHRA; MoD; UKSA; DTCAGSM, ROI; The Scottish Government; and the Welsh Government - as well as a parliamentary pass-holder from the House of Lords.

The proceedings of the conference will be circulated more widely, to Parliamentarians, ministerial offices, and government and regulatory officials with an interest in the issues being discussed. All delegates will also receive a video recording of the conference.

This conference focused on next steps for football regulation and governance in England.

It brought together stakeholders and policymakers to discuss priorities and key considerations for the new Parliament, following the recent announcement in the King’s Speech of a new Football Governance Bill which will establish an independent football regulator.

Delegates examined the suitability of provisions for financial sustainability outlined in the Bill, including the introduction of financial regulation with the aim of improving the financial resilience of clubs.

There was also discussion on the future for parachute payments and issues surrounding intervention in the distribution of finances throughout the football pyramid and options for increased fan engagement in decision-making processes.

Those attending explored the potential scope and functionality of strengthened Owners’ and Directors’ Tests, and implications of regulatory intervention for future investment and football club ownership in England.

The agenda also looked at next steps for clubs, their boards and senior leaders in light of expected new corporate governance regulations, including the potential impact of governance codes and options for supporting smaller clubs.

The conference was also an opportunity to examine the proposed introduction of a shadow regulator, including priorities for league, club and investor engagement with preparatory work. Sessions examined expected challenges for interoperability with existing regulatory frameworks and governing bodies, and next steps for developing an evidence base for regulation.

We are pleased to have been able to include keynote sessions with: Aaryaman Banerji, Football Policy Lead, Civitas; Professor Rob Wilson, Director, Executive Education, University Campus of Football Business; and Dr Jan Zglinski, Assistant Professor, Law, London School of Economics and Political Science.

Overall, areas for discussion included:

• regulatory powers:
  
  • potential for financial and non-financial penalties - Profit and Sustainability Rules and a proposed spending cap - proposals for a licensing system and annual levy
  • key considerations for proportionality
• financial distribution: assessing the potential for intervention in revenue distribution - future approaches to parachute payments - exploring measures for effective financial oversight
• fan engagement: strategies for including fan representatives in decision-making processes
• Owners’ and Directors’ Tests: implications for future investment into English football - assessing how the tests might work in practice
• corporate governance:
  
  • assessing the impact of corporate governance codes - support with compliance needed by smaller clubs
  • options for inclusion of welfare standards - exploring adequate measures for the demonstration of requisite competence
• considerations for a shadow regulator: scope and operation - priorities for any preparatory work - challenges for interoperability with existing governing bodies and regulatory frameworks

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from DCMS; DSIT; NAO; and The Scottish Government; as well as parliamentary pass-holders from the House of Commons.

The proceedings of the conference will be circulated more widely, to Parliamentarians, ministerial offices, and government and regulatory officials with an interest in the issues being discussed. All delegates will also receive a video recording of the conference.

This conference focused on priorities, strategic options and next steps for creative clusters in the UK.

It was an opportunity to discuss key issues at a time of heightened focus on policy to support the creative industries in the run up to the General Election.

Delegates examined the roles of clusters now and into the future in the context of industrial strategy going forward, looking at how the role and definition of clusters are likely to evolve, modes of investment, and how funding can best be applied to maximise impact on local economies.

Those attending discussed how best to optimise the impact and benefits of clusters in the creative industries in light of the new round of funding and targets announced in DCMS’ Creative Industries Sector Vision.

The agenda was structured to bring out latest thinking on multi-disciplinary approaches to R&D and innovation, and on strategies for raising and most effectively utilising investment.

Further sessions looked at priorities for growth and sustainability of clusters, with a focus on attracting talent and developing commercial skills.

Keynote speakers who have agreed to take part include: Tom Adeyoola, Strategic Director, Extend Ventures; Professor Andrew Chitty, former Challenge Director for the Creative Industries, UKRI; and Project Director, CoSTAR; Jo Lansdowne, Executive Producer, Pervasive Media Studio and Bristol+Bath Creative R+D; Dr Josh Siepel, Research Lead for Creative Clusters, Creative Industries Policy and Evidence Centre; Tom Wrathmell, Director, Across the UK, BBC.

Overall, areas of discussion included:

• progressing the creative clusters vision: the role of stakeholders - maximising the impact of clusters for the creative industries, their partners and more widely - next steps for creative clusters in UK industrial strategy
• research and innovation: cultivating holistic, multi-disciplinary approaches to innovation - priorities for R&D to support growth - alternative approaches to fostering innovation
• investment: identifying and channelling funding to further long-term strategic aims - the role of incubators in supporting scale-up - broadening opportunities in the creative sectors 
• skills:
  
  • developing commercial literacy and frameworks for the financial acumen of creative SMEs - STEM to STEAM: how the arts can be integrated into the STEM education system
  • flexibility in training programmes - adapting to innovation, changing skills needs and student expectations - cross-sector skills development
• collaboration: what is needed to enable efficient collaboration between clusters and the wider business and education sectors - attracting and retaining experience

The conference was an opportunity for stakeholders to consider the issues in the presence of key policy officials who attended from DBT; DLUHC; DSIT; HMRC; HM Treasury; and The Scottish Government.

This conference focused on implementation of proposed reforms to the betting and gaming industry in the UK.

It took place in light of the Government’s High stakes: gambling reform for the digital age white paper published in April 2023, and was an opportunity to assess key developments in policy and regulation and their implications for the sector, its customers and its partners.

The conference brought stakeholders together with policymakers to discuss practicalities and issues surrounding the implementation of changes to licensing conditions and technical standards, as well as options for introduction of the proposed statutory levy in anticipation of the Government’s response to the recent consultation on its structure, distribution and governance.

Discussion considered the operation of the statutory levy, including issues surrounding the proportionality of rates, the potential financial impact on the sector, and what will be needed to optimise a collaborative structure between funding recipients in research, prevention and treatment (RPT) bodies.

Delegates assessed proposed changes to the 80/20 machine rule in land-based premises and the recent announcement of maximum online stake limits, examining what will be needed if proposals are to be implemented by September 2024.

It was an opportunity to explore options for implementation of enhanced consumer safety measures, both online and in land-based premises, including practicalities of proposed changes to speed of play and game design, with forthcoming responses to Gambling Commission consultations on white paper reforms expected shortly.

There was also discussion on next steps for tackling gambling-related harm, heightened age-verification in land-based premises, and strengthened financial vulnerability checks, including the impact on the industry and its consumers, and options for the creation and operation of an independent industry ombudsman.

Further sessions assessed the financial and regulatory impact of proposed reforms, implications on M&A activity and market dynamics, the impact of emerging technologies and AI, and future opportunities for increased modernisation of the land-based sector.

We are pleased to have been able to include keynote sessions with: Ben Dean, Director, Sport and Gambling, Department for Culture, Media and Sport; Andrew Rhodes, Chief Executive Officer, Gambling Commission; Professor Leighton Vaughan Williams, Director, Betting Research Unit, Nottingham Business School, Nottingham Trent University; and Zöe Osmond, Chief Executive Officer, GambleAware.

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from the Cabinet Office; DBT; DfC, NI; DfE; DHSC; HMRC; HM Treasury; Home Office; NAO; NCSC; and the Welsh Government; as well as parliamentary pass-holders from the House of Lords.

This conference examined priorities and next steps for safeguarding in UK sport.

With the sector, policymakers, and athletes increasing their focus on the welfare of those involved in sport across all levels, delegates discussed next steps in the context of key recent developments, including options for regulatory frameworks going forward.

Discussion drew on key issues raised and their wider implications across sport from the Whyte review on allegations of abuse in British Gymnastics; the Independent review of the Welsh Rugby Union following complaints from female players; and Holding up a mirror to cricket from the ICEC, looking into racial discrimination in cricket.

It also came with the Government’s Get Active strategy, focusing on driving participation, tackling disparities, strengthening sport integrity in the UK, and making the sport sector more economically and environmentally sustainable.

The conference brought together key stakeholders with policymakers to assess priorities for policy, regulation and implementation of strengthened measures for sports safety and welfare, both nationally and locally across levels in key disciplines and settings.

Delegates examined implications of new safeguarding measures and their role in meeting the Government’s policy agenda of reducing inequalities, increasing participation and diversity across sports, and achieving long-term change.

Areas for discussion included best practice, training and funding, including priorities for the Sport Welfare Officer Network, and the handling of dispute resolution in sport following the call for evidence.

We are pleased to have been able to include keynote sessions with: Simon Mason, Head of Sport Strategy, DCMS; Geraldine Costello, Director of Welfare and Safe Sport, British Gymnastics; Dr Emma Kavanagh, Associate Professor in Sport Psychology and Safe Sport, Bournemouth University; Sam Peters, Journalist and Media Campaigner, Concussed Media; and Anne Tiivas, Chair, Safe Sport International.

Overall, areas for discussion included:

• policy: assessing proposals outlined in Get Active - whether recommendations go far enough - what is needed from policy and stakeholders if targets are to be achieved
• prioritising safeguarding: incorporating into future development of sports policy - harmonisation of policies across the sector - assessing proposals for an overarching independent regulator
• addressing concerns: options for strategy and regulation following recommendations from key recent reviews - prioritising athlete safety, including from discrimination 
• training: investment and frameworks needed for coaches, sports bodies and facilities including updates and reskilling - evaluating athlete and team needs at all levels
• coordination: next steps for joint-working - responsibilities of key stakeholders - strategies and implementation of a more harmonised approach to welfare and safety
• access and inclusion: assessing steps to reduce gender, race and disability disparity in sport participation
• resources: priorities for investment - measures to improve working conditions, facilities and sustainability - providing continuity of funding for training and safeguarding opportunities

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from DCMS; GLD; The Scottish Government; and the Welsh Government.

This conference has focused on next steps for football governance in England.

Discussion explored priorities for ensuring the long-term financial sustainability of football, looking at key issues at all levels of the game following the announcement in the recent King’s Speech of a Football Governance Bill.

It brought key stakeholders together with policymakers to examine the way forward for implementing an independent football regulator in England, and priorities for achieving a smooth transition into a regulatory landscape. It followed the consultation responses to the DCMS white paper A sustainable future - reforming club football governance.

Delegates considered the development of the independent regulator, looking at interoperability with existing governing bodies, issues around independence and impartiality, and the way forward for fostering long-term financial sustainability across all five tiers of English football.

We also expected discussion on measures outlined by the Government following the King’s Speech, including the introduction of a licensing system for clubs, creating a new owner’s and director’s test, and an emphasis on fan engagement.

Attendees assessed priorities for the in-depth ‘State of Football’ study being undertaken by the regulator to assess the financial health of the industry, as well as discussing the timescale and pathways for regulatory implementation, management and operation, including the possible introduction of a Shadow Regulator.

Further key areas for discussion included:

• driving the sustainable financial growth of the women’s game
• the state of grassroots football support, and improving equality, diversity and inclusion throughout all levels
• measures to improve the welfare of players and officials, and the way forward for tackling all forms of abuse

We are pleased to have been able to include keynote sessions with: Ben Dean, Director, Sport and Gambling, DCMS; Rick Parry, Chairman, English Football League; Tony Burnett, Chief Executive Officer, Kick It Out; Niall Couper, Chief Executive Officer, Fair Game; Christopher Davis, Principal, Regulation and Market Design, Oxera; and Dr Christina Philippou, Principal Lecturer, Accounting, Economics and Finance, University of Portsmouth.

Overall, areas for discussion included:

• independent regulator:
  
  • next steps for implementation - key policy priorities following the fan-led review of football governance - ensuring long-term financial sustainability - informing best practice
  • preparing for the operation phase and a smooth transition - next steps for major projects such as the proposed State of Football study
  • the shape of the new licensing system for clubs - creating a new owner’s and director’s test - ensuring that fans have their say in the future of the game
• regulatory frameworks: proposed scope and practicalities - working alongside existing football governing bodies - managing overlap - ensuring independence and impartiality
• implementation measures: analysing the financial health of the industry on both a micro and macro level - putting the structures in place for full regulation across all five tiers of English football
• financial sustainability: distribution of revenue - parachute payments - wage bills, debt and commercial deals - priorities for sustainable financial growth of the women’s game
• duty of care: supporting football governing bodies in addressing concerns around player welfare, equality, diversity and inclusion at all levels

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from the DBT; DCMS; DSIT; House of Commons Library; NAO; Ofcom; The Scottish Government; and the Welsh Government - as well as parliamentary pass-holders from both Houses of Parliament.

This conference examined the future of the UK’s audiovisual media sector in light of the ongoing progress of the Media Bill and its expected implementation in 2024.

It brought stakeholders and policymakers together to discuss key issues for implementation as the Bill continues progressing through Parliament, including for public service broadcasters and video on demand services, consumer choice, and market dynamics.

Delegates assessed changing definitions of prominence and the impact of the Bill on distribution supply chains, as well as the proposed VOD Code of practice for streaming services operating in the UK.

Further sessions examined the delivery of the new public service remit, with a focus on appropriate programme genres and thresholds for regulatory intervention.

Attendees considered the future of independent production across the UK, including proposals outlined in the Media Bill for measures to promote production outside of London and the South East.

We are pleased to have been able to include keynote sessions with: Anthony Szynkaruk, Director, Ofcom; Gareth Barr, Director of Policy and Regulation, ITV; Professor Catherine Johnson, Professor of Media and Communication, University of Leeds; and John McVay, Chief Executive, Pact UK.

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from DBT; GLD; Isle of Man Government; NCSC; Ofcom; The Scottish Government; and the Welsh Government - as well as parliamentary pass-holders from the House of Lords.

This conference examined next steps for the development and growth of the video game industry in the UK.

It was an opportunity for key stakeholders and policymakers to assess strategy following the publication of the DCMS Video Game Research Framework in May 2023, which sets out principles for research into the impact of video games and gathering reliable data, to be utilised to support and grow the industry.

It also took place following the announcement of a UK Games Fund grant from DCMS in September 2023, which aims to support emerging developers in turning their ideas into market-leading games.

Delegates considered priorities for driving investment amidst concerns over a lack of a stable funding source for the industry. They assessed the impact of the Video Game Relief Tax, as well as assessing market dynamics and implications of M&A for the UK video games industry.

We expected discussion on developments in consumer preferences, use of advances in technology such as AI, and key trends in genres.

Further sessions focused on wider issues around game content, monitoring age-appropriateness, online toxicity and developing a positive culture.

Commitments from gaming companies to self-regulate the use of lootboxes were also discussed, including controls to limit access to under-18s, as well as the way forward for establishing greater clarity around their content, and improving public awareness and information campaigns.

The agenda also looked at skills development, including priorities for the education and careers guidance systems, recruitment and training, and encouraging diversity in the workforce.

Discussion also considered the place of the sector within the wider creative industries, looking at maximising the benefits of creative clusters, how to best scale up and grow businesses, and strategies for developing the profile of the UK’s video game industry on national and international scales.

We are pleased to have been able to include keynote sessions with: Emily Keaney, Deputy Commissioner of Regulatory Policy, Information Commissioner’s Office; Anna Mansi, Director of Video Games and Certification, Certification Unit, BFI; Richard Wilson, Chief Executive Officer, TIGA; Dominic Murphy, Head of Policy and Public Affairs, Ukie; and Paul Durrant, Chief Executive Officer, UK Games Fund.

Overall, areas for discussion included:

• policy and regulation: priorities and next steps for developing the video games industry in the UK - key market trends and opportunities - sector position within the creative industries
• development and growth: sustaining sector growth - maximising the benefits of creative clusters - scaling up businesses - developing a national and international profile
• investment and funding: support for financial sustainability - addressing funding concerns - developing sector attractiveness - assessing the economic impact of the video games industry
• workforce and skills: reviewing sector-relevant education and training opportunities - recruiting and retaining UK talent - promoting diversity, inclusion and positive workplace cultures
• safeguarding and games for good: monitoring age-appropriate content - creating positive in-game cultures - moving the use of games forward in ways that benefit players and wider society

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from the DCMS; DSIT; IPO; Ofcom; CMA; DBT; DfE; Cabinet Office; DfT; DLUHC; HMPPS; HMRC; House of Commons Library; ICO; NCA; and The Scottish Government.

This conference assessed developments and the future for the use of generative artificial intelligence (GenAI) in content creation - looking at priorities and implications for stakeholders in the creative and AI industries, as well as for culture and wider society, and options for policy and regulation.

Bringing stakeholders together with policymakers, delegates discussed concerns around the impact on individuals and businesses working in the creative industries, as well as opportunities for utilising the new technology as a tool for those creating, adapting, managing and distributing creative content.

It took place with heightened focus by policymakers on the issues, and in the context of:

• publication of the DSIT’s Pro-innovation approach to AI regulation white paper in August 2023
• the IPO’s proposed Code of Practice on Copyright and Artificial Intelligence announced in June 2023
• the round table with Culture Secretary Lucy Frazer MP and industry leaders in November 2023, with discussions around AI and intellectual property (IP)

Delegates assessed key issues relating to the development of generative AI and options for regulation, including priorities for supporting responsible AI sector innovation and growth, while ensuring best practice and fairness in the use of the technology.

There was discussion on addressing possible threats to the livelihoods and wellbeing of content creators with the increased use of GenAI, and priorities for training and skills development for the creative sector.

Discussion also considered issues around IP and progress in developing frameworks for equitable value exchange. We expected discussion on questions including defining ownership, clarifying the meaning of original text, and rules for data mining.

The agenda also looked at the future shape of sector-based and regulated frameworks in the UK and internationally. Delegates assessed the roles, responsibilities, and interaction between regulatory bodies, providing clarity for the individuals and sectors affected by GenAI and strategies for enabling legislation and regulation to keep pace with developments.

We are pleased to have been able to include keynote sessions with: Matt Hervey, General Editor, The Law of Artificial Intelligence; Caroline Norbury, Chief Executive Officer, Creative UK; Chris Mills, Director of Rights and Enforcement, Intellectual Property Office; Professor Noam Shemtov, Professor, Intellectual Property and Technology Law, and Director, Queen Mary Intellectual Property Research Institute, Queen Mary University of London; Helen Keefe, Head of Policy and Regulation, Oliver & Ohlbaum Associates; and Dr Ann Kristin Glenster, Executive Director, The Glenlead Centre.

Areas for discussion included:

• IP: protecting existing content and their creators - establishing safeguards for future content - regulating data mining - protecting AI-generated content - establishing fair ownership
• growth and development: encouraging responsible innovation and supporting sector dynamism - guidance and standards for best practice 
• collaboration: creating equitable frameworks for value exchange and joint-working across content creation and use - establishing and implementing codes of practice
• regulation: clarifying copyright application and anticipating future challenges - defining ownership - future-proofing legislation to protect creators while supporting innovation 
• skills: developing digital skills and training programmes - priorities for securing the future of the workforce

The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from Cabinet Office; CMA; DBT; DCMS; Defra; DESNZ; DfE; DfT; DHSC; DSIT; FCDO; GO-Science; GLD; HMRC; HM Treasury; Home Office; IPO; MCA; MoD; NCA; Ofcom; The Scottish Government; and the Welsh Government.