Westminster eForum

October 2010

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This seminar looked at the state of online advertising in the UK, the potential for the sector beyond search, and examined how online campaigns can provide greater value for advertisers and the platforms they use. Discussions also looked at the growth in mobile advertising, its prospects moving forward, and the particular advantages and disadvantages it can provide - for instance in targeting and metrication.

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• A full video recording of the conference as it took place, with all presentations, Q&A sessions, and remarks from chairs
• An automated transcript of the conference
• Copies of the slides used to accompany speaker presentations (subject to permission
• Access to on-the-day materialfs, including speaker biographies, attendee lists and the agenda