Westminster eForum

Digital marketing

October 2010


This seminar looked at the state of online advertising in the UK, the potential for the sector beyond search, and examined how online campaigns can provide greater value for advertisers and the platforms they use. Discussions also looked at the growth in mobile advertising, its prospects moving forward, and the particular advantages and disadvantages it can provide - for instance in targeting and metrication.


Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


Shortly after every Westminster eForum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes

Presentations

Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval


Delegate Pack

Information from the day, including delegate list, biographies and agenda

Q&A

Transcript of questions and comments posed to speakers from attending delegates


Articles

Supplementary articles from speakers
and delegates