Westminster eForum

October 2010

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Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
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This seminar looked at the state of online advertising in the UK, the potential for the sector beyond search, and examined how online campaigns can provide greater value for advertisers and the platforms they use. Discussions also looked at the growth in mobile advertising, its prospects moving forward, and the particular advantages and disadvantages it can provide - for instance in targeting and metrication.

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• Dropbox video recording of the conference
• PDF transcript of the discussion, including all speaker remarks and Q&A
• PDFs of speakers' slide material (subject to permission)
• PDFs of the delegate pack, including speaker biographies and attendee list
• PDFs of delegate articles