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Publications

Shortly after every Westminster eForum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our contacts in government, and stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

Each publication includes:

All speeches from the day, with accompanying slides and speaker biographies
(subject to approval by speaker);
Transcripts of question and comment sessions;
Supplementary articles from speakers and delegates; and
Event information such as the delegate list and final agenda

Digital marketing

PUBLISHED October 2010

This seminar looked at the state of online advertising in the UK, the potential for the sector beyond search, and examined how online campaigns can provide greater value for advertisers and the platforms they use. Discussions also looked at the growth in mobile advertising, its prospects moving forward, and the particular advantages and disadvantages it can provide - for instance in targeting and metrication.