Westminster Media Forum

Conferences that are scheduled to take place before September will be conducted online.
The format will mirror physical conferences organised by the Forum with speakers presenting via webcam, accompanied by slides if they wish.
The conferences will be chaired and there will be opportunities for delegate questions and comments.
We will be contacting all participants in advance of each conference with full information and guidance on how to take part.
There will be some exceptions where conferences will be postponed, for instance those that would largely involve key stakeholders in the NHS or emergency services.
All participants affected by this will be informed as soon as possible.
If you’d like to speak to us over the phone about any booking-related queries, please call one of the following numbers: +44 (0)7951044809 / +044 (0)7503591880 / +44 (0)7538736244

Sports broadcasting - innovation in commercial models and service delivery, rights and Listed Events, and the future for UK policy

February 2020

Delegates assessed the strategic choices for sports bodies as they seek to maximise exposure and revenue generation, and audience reach in the sale of broadcast and media rights. Delegates looked ahead to how sports governing bodies can adapt to attract new audiences, considering the long-term impact of paid-for versus free-to-air coverage models on the financial sustainability, public profile, and grassroots participation rates of a range of sports.                        

There was also discussion on the way forward for achieving greater diversity in free-to-air sports coverage, examining the role of policy in safeguarding nationally significant sporting events to enable them to reach as wide an audience as possible. Debate centered around the recent House of Lords report on public service broadcasting in the age of video on demand, addressing the barriers created by the growing cost of sports rights for the broadcasting of many sporting events by PSBs.

Further sessions showcased the latest developments in how content owners, producers, broadcasters and online platforms are innovating in sports coverage and delivery, and in the business models that support services. Delegates highlighted the potential offered by a range of emerging technologies - such as augmented, mixed, and virtual reality - to enable the development of new products, services, and viewer experiences in the sports broadcasting sector.

Finally, delegates discussed potential applications for artificial intelligence and machine learning technologies, and the way forward for taking advantage of enhanced connectivity - including the potential of 5G to improve cost efficiencies in live sports production and broadcast.

Price: £95 PLUS VAT

Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes


Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval

Delegate Pack

Information from the day, including delegate list, biographies and agenda


Transcript of questions and comments posed to speakers from attending delegates


Supplementary articles from speakers
and delegates