Westminster Media Forum

The future of UK sports broadcasting - priorities for broadcasters and sports bodies, Listed Events, and developing the viewer experience

TO BE PUBLISHED February 2020

This conference will consider current and future developments in UK sports broadcasting, including:

  • competition in the market for sports rights - looking at the impact of new entrants, streaming and video-on-demand services;
  • the role of emerging technology and OTT services in enhancing the viewer experience and adapting to changing consumption patterns; and
  • the future of the Listed Events regime and the pay-to-view/free-to-air sports mix.


  • Alastair Jones, Head of UK Television Policy, DCMS;
  • Pete Andrews, Head of Sport, Channel 4;
  • Pete Burns, Vice President, OTT, Deltatre;
  • William Bush, Executive Director, Premier League;
  • John Gleasure, Chief Business Development Officer, DAZN Group;
  • Jamie Hindhaugh, Chief Operating Officer, BT Sport;
  • Alex Kelham, Partner, Sports Business Group, Lewis Silkin;
  • Steve Smith, Director of Content, Production and Operations, Sky; and
  • Ed Warner, former Chair, UK Athletics and Author, Sport Inc;


  • Rt Hon the Baroness Taylor of Bolton, Vice-Chair, All-Party Parliamentary Group, Football; and
  • Lord Addington, Vice President, UK Sports Association

The agenda

  • The changing sports broadcasting landscape - the growth of streaming, changing consumption patterns, and issues for rights holders;
  • Innovation in commercial broadcasting - partnerships, marketing and the impact of new entrants;
  • Developing the viewer experience - the role of connectivity, AI, and video-on-demand services in the future creation and distribution of sports content;
  • Increasing diversity in sports broadcasting coverage and providing a level playing field for women’s and Paralympic sport; and
  • The future of Listed Events and the role of policy in safeguarding nationally significant sporting events - balancing exposure and revenue generation and the impact on funding and commercial investment.

Price: £95 PLUS VAT

Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes


Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval

Delegate Pack

Information from the day, including delegate list, biographies and agenda


Transcript of questions and comments posed to speakers from attending delegates


Supplementary articles from speakers
and delegates