Westminster Media Forum

Regulation of advertising tech in the UK

TO BE PUBLISHED January 2020

This seminar will consider the way forward for regulation of the adtech sector and the wider digital advertising industry in the UK.

It follows the publication of the ICO’s updated report on adtech and real-time bidding, as well as its new guidance on the use of cookies, and takes place in the wider context of the ICO’s ongoing programme of industry engagement in this area.

Further regulatory developments include:



  • Simon McDougall, Executive Director, Technology Policy and Innovation, Information Commissioner’s Office; and
  • Guy Parker, Chief Executive, Advertising Standards Authority.

Further confirmed speakers include: Chris Combemale, Data & Marketing Association; Alex Hazell, Acxiom; Jon Mew, IAB UK; Piers North, Reach; Sacha Wilson, Harbottle & Lewis; and a senior speaker confirmed from OneTrust.

The agenda

  • The review of the adtech sector and next steps for the ICO - sector engagement, information gathering and the future approach to regulation and enforcement;
  • The functioning of real-time bidding in the digital advertising market;
  • Key issues around the distribution and utilisation of special category data - lawful processing bases, DPIAs and transfers of data between organisations;
  • Delivering more impact online - the view from the Advertising Standards Authority;
  • The way forward for the sector to respond to regulatory concerns - improving compliance, transparency and data handling practices; and
  • The policy framework for digital advertising regulation.

Engagement with policy officials at this conference

This Westminster Media Forum conference has attracted strong interest from policymakers. It will be an opportunity for stakeholders to engage with officials who have reserved places representing: BEIS; Centre for Data Ethics and Innovation; CMA; DCMS; DfE; Gambling Commission; Government Communication Service; ICO and HM Treasury.

Price: £95 PLUS VAT

Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes


Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval

Delegate Pack

Information from the day, including delegate list, biographies and agenda


Transcript of questions and comments posed to speakers from attending delegates


Supplementary articles from speakers
and delegates