Westminster Media Forum

Women and the sport sector - participation, representation, and prominence


This conference focuses on the priorities for developing the role of women across all levels of the UK sports sector, the prominence of women’s sport, and the next steps for policy in the next parliament.

It takes place in the context of

Speakers and chairs


  • Baroness Grey-Thompson, Chair, ukactive;
  • Dame Sarah Storey, British Cycling Policy Advocate and Active Travel Commissioner, Sheffield City Region;
  • Barbara Slater, Director, BBC Sport; and
  • Anna Deignan, Deputy Director, Head of Sport, DCMS.

Further confirmed speakers: Councillor Kamran A. Caan, Coventry Health and Wellbeing Board; Chrissy Fice, Vitality; Andy Parkinson, British Rowing; Siobhán Prior, Basketball England and Nottingham Wildcats; and Graham Williams, Sport Wales.


Lord Thomas of Gresford, Co-Chair, All-Party Parliamentary Group for Rowing and Gavin Newlands.

The agenda

  • Encouraging greater physical activity among women and girls - key next steps and challenges;
  • Supporting diversity and representation across the sport sector;
  • Broadcasting and the sport sector - reaching new audiences and sustaining growth in the women’s market;
  • Nurturing elite talent - alternative career pathways, physical and professional development, and improving gender equality in sport; and
  • Developing grassroots sports across the UK - fundraising, access to facilities, and reducing socio-economic barriers to participation; and
  • Women in leadership and the workforce, media portrayal of women and women’s sport, and growing commercial investment.

Price: £95 PLUS VAT

Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes


Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval

Delegate Pack

Information from the day, including delegate list, biographies and agenda


Transcript of questions and comments posed to speakers from attending delegates


Supplementary articles from speakers
and delegates