December 2018
Price: £95 PLUS VAT
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This timely conference considered developments in the monetisation of digital content including latest thinking on trends, challenges and strategies - and options for policy and industry in developing fair and sustainable systems of value exchange.
Delegates discussed latest industry practice in content monetisation - including strategic approaches across sectors and genres and the factors underlying them - as well as developments in collaboration and competition, and the impact on content creators, consumers and audiences.
Taking place in the context of the European Parliament vote to approve the proposed Copyright Directive, as well as further policy developments in the UK and internationally, sessions focused on the implications for platforms and publishers, and the future for value exchange and remuneration for creators and IP owners - as well as further options for intervention.
Areas for discussion included:
- Learning from advertising-based, subscription and hybrid monetisation models being pursued across sectors, platforms and categories of content;
- Developments in policy around copyright, data usage and protection;
- Emerging collaborative models and the future of value exchange between online platforms and creators;
- Latest thinking on regulation and policy in the UK, across Europe and more widely; and
- The particular challenges facing the news media industry, in the context of the government’s review on the sustainability of local media.
