Westminster Media Forum

We are continuing to organise full-scale virtual conferences which retain all the features of physical seminars, including full programmes, presentations with slides, panel discussions and live delegate questions and comments sessions, person-to-person and group networking, and a permanent record provided to all delegates afterwards. New events are coming on to our conference programme all the time, so there are plenty of opportunities to join us if you haven’t already, from wherever you are.
For booking-related queries or information on speaking please email us at info@forumsupport.co.uk, or call +44 (0)1344 864796.

If you’re already booked on, joining instructions can be accessed from five working days before your conference via the booking dashboard. Need help? You can contact our Delegate Relations team at delegate.relations@forumsupport.co.uk or by calling the above number.

Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies

November 2016


Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


This seminar explored the untapped commercial opportunities for engaging and monetising the new generation of consumers: Millennials, and their successors, Generation Z.


Sessions analysed how both traditional and emerging players in the media, marketing and retail sectors are re-thinking their business strategies to engage and monetise youth audiences - including the importance of authenticity, portability and shareability - as well as the developing framework for social influencer marketing, with ISBA's recent contract template for brands working with vloggers and other creators.



This pack includes

  • Dropbox video recording of the conference
  • PDF transcript of the discussion, including all speaker remarks and Q&A
  • PDFs of speakers' slide material (subject to permission)
  • PDFs of the delegate pack, including speaker biographies and attendee list
  • PDFs of delegate articles