Westminster Media Forum

Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies

November 2016


This seminar explored the untapped commercial opportunities for engaging and monetising the new generation of consumers: Millennials, and their successors, Generation Z.


Sessions analysed how both traditional and emerging players in the media, marketing and retail sectors are re-thinking their business strategies to engage and monetise youth audiences - including the importance of authenticity, portability and shareability - as well as the developing framework for social influencer marketing, with ISBA's recent contract template for brands working with vloggers and other creators.



Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes

Presentations

Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval


Delegate Pack

Information from the day, including delegate list, biographies and agenda

Q&A

Transcript of questions and comments posed to speakers from attending delegates


Articles

Supplementary articles from speakers
and delegates