Westminster Media Forum

Children’s media in the UK - funding, commissioning, and adapting to changing viewing habits


This conference focusses on the future for children’s media in the UK.

Areas for discussion include:

  • funding and the Young Audiences Content Fund,
  • ongoing structural changes in media markets and the response by the sector, particularly PSBs, and
  • competition and prominence issues.

It will be an opportunity to discuss priorities for policy for addressing the challenges facing UK broadcasters and content commissioners in the creation and promotion of children’s media.


There will be keynote addresses from:

  • Jason Cotton, Head of Broadcasting Content Policy, DCMS;
  • Jackie Edwards, Head, Young Audiences Content Fund, BFI; and
  • Kate Biggs, Director, Content Media Policy Group, Ofcom.

Further speakers include: Siobhán Ní Bhrádaigh, TG4; Brenda Bisner, Kidoodle.TV; Richard Bradley, Lion Television; Colin Browne, Voice of the Listener & Viewer; Patsi Mackenzie, Sorbier Productions; Sarah Muller, BBC; Lucy Murphy, Sky; and Brandon Relph, Studio BE.

Engagement with policy officials at this conference

Westminster Media Forum conferences typically attract strong interest from policymakers. This seminar will be an opportunity for stakeholders to engage with officials who have already reserved places representing: DCMS; Ofcom; CMA; HMRC; NAO; Government Equalities Office; and DIT.


The agenda

  • Original programming and plurality in the children’s broadcasting landscape - update on the Young Audiences Content Fund;
  • The fund in practice - examining the experience of award winners;
  • Key issues for public service content - attracting and retaining younger audiences, competing in a changing consumption landscape, developing non-linear offerings;
  • Trends in the children’s media market - consumption habits, content preference, and impact on regulation;
  • Commissioning high-quality and diverse content for children - ensuring continued discoverability, engaging underserved audiences, and developing multi-platform approaches;
  • What do young people want from their content? - common misconceptions, targeting, and strategies for building a successful brand; and
  • Policy priorities for children’s media in the UK.

Price: £95 PLUS VAT

Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes


Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval

Delegate Pack

Information from the day, including delegate list, biographies and agenda


Transcript of questions and comments posed to speakers from attending delegates


Supplementary articles from speakers
and delegates