Westminster Media Forum

The future of online advertising regulation

July 2019


This conference focused on next steps for the regulation of online advertising.


It presented an opportunity to discuss the ASA’s new 5-year strategy - which sets out aspirations around regulating the targeting and content of online advertising, as well as achieving greater protection for children and vulnerable adults, enhancing engagement with the sector, and promoting innovation in regulatory processes.


Discussion also reflected the focus in the Cairncross Review on monetisation via digital advertising, and the publication of the Furman Review into competition in the digital economy.


It also followed the Chancellor’s request to the CMA for a market study into the digital advertising sector in the UK and internationally.


Delegates considered issues around the targeting and delivery of online marketing - looking at ways in which personal data is used to serve adverts to consumers, and the latest technological developments in this area, such as AI and biometrics - as well as issues around privacy, security and consent.


Further sessions examined potential use for new technologies within the regulatory process, such as automated content scanning using machine learning - and also assessed more broadly the priorities for updating and streamlining the development of regulation and enforcement in the online advertising space.


Taking place as the Government consulted on new proposals for the regulation of online food and drink advertising, and following the publication of the Online Harms White Paper and the Gambling Commission’s National Strategy to Reduce Gambling Harms, delegates also considered the way forward for regulating online ad content - taking in concerns around protection of children and vulnerable adults, as well as broader issues around the dissemination of misleading claims and regulatory responses to this.



Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


Shortly after every Westminster Media Forum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes

Presentations

Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval


Delegate Pack

Information from the day, including delegate list, biographies and agenda

Q&A

Transcript of questions and comments posed to speakers from attending delegates


Articles

Supplementary articles from speakers
and delegates