July 2019
This conference focused on next steps for the regulation of online advertising.
It presented an opportunity to discuss the ASA’s new 5-year strategy - which sets out aspirations around regulating the targeting and content of online advertising, as well as achieving greater protection for children and vulnerable adults, enhancing engagement with the sector, and promoting innovation in regulatory processes.
Discussion also reflected the focus in the Cairncross Review on monetisation via digital advertising, and the publication of the Furman Review into competition in the digital economy.
It also followed the Chancellor’s request to the CMA for a market study into the digital advertising sector in the UK and internationally.
Delegates considered issues around the targeting and delivery of online marketing - looking at ways in which personal data is used to serve adverts to consumers, and the latest technological developments in this area, such as AI and biometrics - as well as issues around privacy, security and consent.
Further sessions examined potential use for new technologies within the regulatory process, such as automated content scanning using machine learning - and also assessed more broadly the priorities for updating and streamlining the development of regulation and enforcement in the online advertising space.
Taking place as the Government consulted on new proposals for the regulation of online food and drink advertising, and following the publication of the Online Harms White Paper and the Gambling Commission’s National Strategy to Reduce Gambling Harms, delegates also considered the way forward for regulating online ad content - taking in concerns around protection of children and vulnerable adults, as well as broader issues around the dissemination of misleading claims and regulatory responses to this.
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