May 2022
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
This conference brought together key stakeholders and policymakers to discuss key issues for the future of women’s sports.
The agenda brought out latest thinking on developments, opportunities and priorities for:
- market development - broadcasting & digital delivery of women’s sport ◦ investment & commercial partnerships ◦ growth areas ◦ innovation
- leadership - measures to further encourage & support female leadership at the highest level of sports bodies & organisations, including Paralympic sports
- media profile - portrayal of sportswomen in mainstream & social media ◦ improving the visibility of women’s sport ◦ growing participation at all levels
- international competition - opportunities ◦ support ◦ training, ◦ target tournaments for the UK to host, including the 2025 Rugby World Cup
- grass roots - access & inclusion of women in sport ◦ facilities ◦ retention & career development ◦ the impact of media portrayal & increased UK involvement in international competition
Further areas for discussion included:
- audience figures - building on growth ◦ learning from the success of the Women’s Super League & The Hundred ◦ looking ahead to England’s hosting of the UEFA Women's EURO 2022
- listed events - the future of the regime ◦ recent inclusion of international women’s football events which remain free for viewers to watch
- gender - equality ◦ priorities for the UK hosting the IWG on Women & Sport from October ◦ future of transgender women in competitive sport
- coaching and leadership - next steps for initiatives such as the UK Sport leadership programme ◦ targets for Paralympic sports
- governance - the recent Fan-Led Review of Football Governance and the now confirmed independent review of women’s football
We were pleased to be able to include keynote sessions with Ben Dean, Director, Sports, Gambling and Ceremonials, DCMS; Barbara Slater, Director, BBC Sport; Annamarie Phelps, Co-Chair Elect, IWG UK; Cathy Devine, Independent Researcher; and Lynsey Douglas, Women's Sport Global Lead & Head of Brands, Nielsen.
The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from the DCMS; DHSC; NAO; Ofcom; The Scottish Government; and the Welsh Government.
