July 2022
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Format: DOWNLOADABLE PDF
This conference examined the next steps for UK online advertising regulation.
It was a timely opportunity to discuss themes in the Online Advertising Programme consultation, as well as key issues for advertising in measures outlined in the Online Safety Bill.
Delegates looked at the potential impact of wider policy and legislation - and what it could mean for the sector, its customers and partners, and for the future development of online marketing in the UK.
Areas for discussion in the agenda included:
- policy - the Online Advertising Programme - the Online Safety Bill - diversity - implications of wider developments including in gambling advertising, medicines, cryptocurrencies and novel foods
- impact - what a single set of rules for platforms, publishers and intermediaries means for the range of advertising stakeholders
- regulatory frameworks - regulator roles and remits - opportunities for collaboration in a changing framework - key issues for privacy and fair competition
- regulatory implementation - understanding impact on consumers - tackling harmful and misleading ads - transparency, accountability and responsibilities - proportionality in regulatory change
- market development - trends and dynamics - meeting industry and consumer priorities - targeting and service innovation - online safety - protecting vulnerable individuals and groups
We were pleased to be able to include keynote sessions with Guy Parker, Chief Executive, ASA; and Ruth Wye, Head of Online Advertising Programme, Department for Digital, Culture, Media and Sport - as well as contributions from Stephen Almond, Director of Technology and Innovation, ICO; and Will Hayter, Senior Director, Digital Markets Unit.
The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from CMA; DCMS; National Cyber Security Centre; OHID; Ofcom; and the OPSS - as well as parliamentary pass-holders from the House of Lords.
