Westminster Media Forum

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Next steps for sport in the UK - funding, sustainability, governance, participation and media consumption, and emerging from COVID-19

May 2021


Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


It took place against the backdrop of the success of Team GB in the delayed 2020 Olympic and Paralympic Games, this conference provided a timely opportunity to discuss how to build on successes in elite sport, support grassroots sport, and address issues regarding the financial sustainability of sport going forward.


Areas for discussion included:


  • elite sport - assessing the way forward for support, the governance priorities for building on success, and the long-term outlook for elite sport funding
  • grassroots - ensuring the financial sustainability of grassroots sports networks and assessing what more needs to be done to encourage participation moving forward 
  • the impact of COVID-19 - on attitudes towards public health and exercise, and what additional support might be required as the sector moves forward from the pandemic
  • governance - implications of the Government’s fan-led review of football, as well as issues for safety, liability, and duty of care in the sector
  • media - innovation in commercial broadcasting, online distribution, and the revenues associated with it, looking at partnerships, regulation, and changing patterns of consumption
  • finances - sponsorship deals and the long-term outlook for sports funding and sustainability across all levels of UK sport

We were pleased to be able to include keynote contributions from:


  • Adam Conant, Head of Sport, DCMS
  • Kevin Miles, Chief Executive, Football Supporters’ Association 
  • Ed Warner, Chair, GB Wheelchair Rugby and Author, Sport Inc.

Attendees


Our forums are known for attracting strong interest from policymakers and stakeholders. Attendees included parliamentary pass-holders the House of Commons Library and the House of Lords, and officials from the Department for Digital, Culture, Media & Sport; the National Audit Office; and The Scottish Government. Also due to attend are representatives from Arqiva; Bates Wells; BBC; Bite Back 2030; British Blind Sport; British Volleyball Federation; BT Sport; Charles Russell Speechlys; CMS Cameron McKenna Nabarro Olswang; Community Leisure UK; County Durham Sport; Entain; Higher Education East Midlands; KPMG; League Football Education; Mills & Reeve; News Media Coalition; Putney High School, London; Racehorse Owners Association; Shetland Islands Council; Sporting Heritage; T+T Design; The Bradford Bulls Foundation; University of Edinburgh; University of Hertfordshire; University of Worcester and Wooba.



This pack includes

  • Dropbox video recording of the conference
  • PDF transcript of the discussion, including all speaker remarks and Q&A
  • PDFs of speakers' slide material (subject to permission)
  • PDFs of the delegate pack, including speaker biographies and attendee list
  • PDFs of delegate articles