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The future for the National Lottery - innovation, purpose, and priorities for the Licence competition

September 2020


Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


***Full-scale policy conference taking place online***


This conference examines the future of the National Lottery and the way forward for the distribution of National Lottery funding - in the context of the upcoming licence competition.


The context at a glance:


  • The Fourth National Lottery Licence Competition - its upcoming launch
  • Reforms to society lotteries - which are distinct from the National Lottery - announced by the Government, which:
    • raise maximum prizes and annual sales limits
    • set out aspirations for further reforms and regulatory adjustments in the future
  • Wider options for reform - with the recent House of Lords Select Committee on the Social and Economic impact of the Gambling industry report calling for:
    • replacing lottery duty with gross profits tax in order to open up more money for good causes, and for the Exchequer
    • further investigation into the lottery sector’s advertising and administration costs in order to assess their effectiveness
  • Competition - the current license operator’s advertising budget increasing more than 200% over the last two years in response to rising competition from other lotteries and the gambling sector
  • Consumer protection  - proposals to increase the minimum age from 16 to 18 for all National Lottery products

The agenda:


  • The future shape and role of the National Lottery - the policy perspective
  • Placing the National Lottery on a sustainable footing for the future - key priorities for the Licence Competition
  • Legal and regulatory issues - the implications for the National Lottery
  • Looking ahead - technology, innovation, and understanding changing consumer behaviour
  • Protecting vulnerable consumers and priorities for tackling gambling addiction
  • The Good Causes - what The National Lottery is all about
  • The growth of society lotteries - what does it mean for good causes, and how might it shape the lottery market going forward
  • Key priorities for the National Lottery Heritage Fund
  • What should be the purpose of National Lottery funding in the future, and what causes and projects should it be used to support

The discussion in detail:


The future role of the National Lottery in supporting good causes across the UK and a range of sectors


  • contribution - what percentage of revenues should be directed towards funding good causes
  • regulation - what stipulations for funding for good causes should be included in the licence conditions
  • targeting of support - how should funding be directed and what outcomes should be aimed at - across arts, heritage, culture, education, healthcare and elsewhere in civil society
  • taxation - alternative proposals for taxing the National Lottery, and their potential impact on good causes and for the Exchequer

The COVID-19 pandemic


  • assessing the role that National Lottery funding is playing in the national response
  • early indications of the impact of commitments by Lottery-funded bodies to emergency funding for organisations and individuals in their sectors.

The National Lottery Fourth Licence Competition


  • key strategic aims  - what should they be for the National Lottery over the course of the next licence period
  • fairness and transparency - in conducting the competition, and options for regulation and oversight measures
  • innovation - developing the delivery of National Lottery products to customers over the next licence period - including options for flexibility in licence conditions to allow the introduction of new technologies and online products

The competitive position of the UK National Lottery


  • the broader UK gambling market - the position of the National Lottery, with an increased advertising budget in response to rising competition from other lotteries and the gambling sector
  • sustainability - strategies for ensuring the National Lottery’s competitive propositioning in the face of growth in online gambling
  • consumer purchasing habits - the impact of changes, including significant growth in online registrations and traffic noted by the current operator during the pandemic lockdown period
  • society lotteries - the significance of their growth in the UK, their competitive position, and what it means for good causes and the shape of the lottery market going forward

Protecting vulnerable consumers and tackling gambling addition


  • priorities - what more may be needed from the regulator and from the industry, not just in the context of the National Lottery but also more widely across the sector
  • effectiveness - assessing measures already in place under the existing licence-holder, and the potential impact of changes such as raising participation age limits
  • regulation - conditions that the new National Lottery licence should place upon the successful applicant with respect to consume protection - including the deployment of self-exclusion mechanisms and rules on advertising

Policy officials attending:


Our forums are known for attracting strong interest from policymakers and stakeholders.


This one is looking no different. Places have been reserved by a range of officials from the DCMS.


This is a full-scale conference taking place online***


  • full, four-hour programme including comfort breaks - you’ll also get a full recording to refer back to
  • information-rich discussion involving key policymakers and stakeholders
  • conference materials provided in advance, including speaker biographies
  • speakers presenting via webcam, accompanied by slides if they wish, using the Cisco WebEx professional online conference platform (easy for delegates - we’ll provide full details)
  • opportunities for live delegate questions and comments with all speakers
  • a recording of the addresses, all slides cleared by speakers, and further materials, is made available to all delegates afterwards as a permanent record of the proceedings
  • delegates are able to add their own written comments and articles following the conference, to be distributed to all attendees and more widely
  • networking too - there will be opportunities for delegates to e-meet and interact - we’ll tell you how!

Full information and guidance on how to take part will be sent to delegates before the conference



This pack includes

  • Dropbox video recording of the conference
  • PDF transcript of the discussion, including all speaker remarks and Q&A
  • PDFs of speakers' slide material (subject to permission)
  • PDFs of the delegate pack, including speaker biographies and attendee list
  • PDFs of delegate articles