March 2024
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This conference assessed developments and the future for the use of generative artificial intelligence (GenAI) in content creation - looking at priorities and implications for stakeholders in the creative and AI industries, as well as for culture and wider society, and options for policy and regulation.
Bringing stakeholders together with policymakers, delegates discussed concerns around the impact on individuals and businesses working in the creative industries, as well as opportunities for utilising the new technology as a tool for those creating, adapting, managing and distributing creative content.
It took place with heightened focus by policymakers on the issues, and in the context of:
- publication of the DSIT’s Pro-innovation approach to AI regulation white paper in August 2023
- the IPO’s proposed Code of Practice on Copyright and Artificial Intelligence announced in June 2023
- the round table with Culture Secretary Lucy Frazer MP and industry leaders in November 2023, with discussions around AI and intellectual property (IP)
Delegates assessed key issues relating to the development of generative AI and options for regulation, including priorities for supporting responsible AI sector innovation and growth, while ensuring best practice and fairness in the use of the technology.
There was discussion on addressing possible threats to the livelihoods and wellbeing of content creators with the increased use of GenAI, and priorities for training and skills development for the creative sector.
Discussion also considered issues around IP and progress in developing frameworks for equitable value exchange. We expected discussion on questions including defining ownership, clarifying the meaning of original text, and rules for data mining.
The agenda also looked at the future shape of sector-based and regulated frameworks in the UK and internationally. Delegates assessed the roles, responsibilities, and interaction between regulatory bodies, providing clarity for the individuals and sectors affected by GenAI and strategies for enabling legislation and regulation to keep pace with developments.
We are pleased to have been able to include keynote sessions with: Matt Hervey, General Editor, The Law of Artificial Intelligence; Caroline Norbury, Chief Executive Officer, Creative UK; Chris Mills, Director of Rights and Enforcement, Intellectual Property Office; Professor Noam Shemtov, Professor, Intellectual Property and Technology Law, and Director, Queen Mary Intellectual Property Research Institute, Queen Mary University of London; Helen Keefe, Head of Policy and Regulation, Oliver & Ohlbaum Associates; and Dr Ann Kristin Glenster, Executive Director, The Glenlead Centre.
Areas for discussion included:
- IP: protecting existing content and their creators - establishing safeguards for future content - regulating data mining - protecting AI-generated content - establishing fair ownership
- growth and development: encouraging responsible innovation and supporting sector dynamism - guidance and standards for best practice
- collaboration: creating equitable frameworks for value exchange and joint-working across content creation and use - establishing and implementing codes of practice
- regulation: clarifying copyright application and anticipating future challenges - defining ownership - future-proofing legislation to protect creators while supporting innovation
- skills: developing digital skills and training programmes - priorities for securing the future of the workforce
The conference was an opportunity for stakeholders to consider the issues alongside key policy officials who attended from Cabinet Office; CMA; DBT; DCMS; Defra; DESNZ; DfE; DfT; DHSC; DSIT; FCDO; GO-Science; GLD; HMRC; HM Treasury; Home Office; IPO; MCA; MoD; NCA; Ofcom; The Scottish Government; and the Welsh Government.
