Westminster Media Forum

For booking-related queries or information on speaking please email us at info@forumsupport.co.uk, or contact us: +44 (0)1344 864796.

Engaging with Millennials and Generation Z: commercial opportunities, trends and marketing strategies

November 2016


Starting from: £99 + VAT
Format: DOWNLOADABLE PDF


This seminar explored the untapped commercial opportunities for engaging and monetising the new generation of consumers: Millennials, and their successors, Generation Z.


Sessions analysed how both traditional and emerging players in the media, marketing and retail sectors are re-thinking their business strategies to engage and monetise youth audiences - including the importance of authenticity, portability and shareability - as well as the developing framework for social influencer marketing, with ISBA's recent contract template for brands working with vloggers and other creators.



This on-demand pack includes

  • A full video recording of the conference as it took place, with all presentations, Q&A sessions, and remarks from chairs
  • An automated transcript of the conference
  • Copies of the slides used to accompany speaker presentations (subject to permission
  • Access to on-the-day materialfs, including speaker biographies, attendee lists and the agenda