Westminster Media Forum

November 2016

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Price: £150 PLUS VAT
Format: DOWNLOADABLE PDF
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This seminar explored the untapped commercial opportunities for engaging and monetising the new generation of consumers: Millennials, and their successors, Generation Z.

Sessions analysed how both traditional and emerging players in the media, marketing and retail sectors are re-thinking their business strategies to engage and monetise youth audiences - including the importance of authenticity, portability and shareability - as well as the developing framework for social influencer marketing, with ISBA's recent contract template for brands working with vloggers and other creators.

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• A full video recording of the conference as it took place, with all presentations, Q&A sessions, and remarks from chairs
• An automated transcript of the conference
• Copies of the slides used to accompany speaker presentations (subject to permission
• Access to on-the-day materials, including speaker biographies, attendee lists and the agenda