December 2014
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
This seminar examined the latest trends in how free, ad‐funded, pay‐per‐view and subscription models are being effectively utilised. Delegates also discussed what can be learnt for business practice and the development of policy in how payment strategies and technologies are changing the way consumers engage with multimedia content and services on the web.
Sessions assessed emerging trends in harnessing the pervasiveness of internet distribution and how new approaches to distribution models and partnerships are impacting exposure and revenue. Delegates examined the breadth of options - from secure paywalls and proprietary content formats through to native advertising content and open content formats - as well as the key factors that are set to shape content distribution in the UK and internationally including technology, competition, online licensing and regulation.
