November 2014
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Format: DOWNLOADABLE PDF
Following key developments and emerging challenges this seminar discussed digital marketing across mobile, PCs, games consoles and connected TVs. Delegates discussed how marketers are innovating and planning their strategies in the context of changing consumer habits and sensitivities, and the proliferation of device capabilities including viewability, particularly in relation to brand building and protection.
The agenda also looked at how well marketing on mobile and other digital platforms is delivering value for money in relation to other options, calls from advertisers for greater transparency and control over the placing of ads, as well as issues of ad misplacement, and inappropriate and illegal material - and what, if any, regulatory changes need to be implemented going forward.
