November 2013
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
In the context of strong growth and rapid innovation in online and mobile advertising, this seminar offered delegates an opportunity to examine latest developments in the regulatory challenges and commercial opportunities of digital marketing.
Sessions examined how 4G connectivity, 'big data' and new applications, such as NFC, are making new marketing opportunities possible. Also, in the context of the Government's anticipated communications strategy, delegates heard the latest thinking on the convergence in advertising platforms, pseudonymised consumer data and marketing to young people. Alongside public policy issues, sessions focused on the role of self-regulation and industry initiatives, including the ISBA/IPA online brand safety scheme and good practice in ad-trading markets to ensure appropriate advertisement positioning on online platforms.
