September 2012
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This seminar focused on the emerging trends, areas for growth and public policy challenges facing the UK's digital marketing industry. Delegates examined the opportunities and challenges posed in using emerging platforms such as social networking sites, connected-TV and smartphones, as well as the extent that the recommendations emanating from last year's Bailey Review into the commercialisation of childhood and EU policies on e-Privacy and data protection were likely to impact digital marketing. Also, with online advertising seemingly impervious to the economic downturn, delegates examined the areas for future growth and the outlook for 2013, including the abilities of advertisers to exploit the increasing capabilities of smartphones to deliver location-based messages, QR codes and ad-supported apps, future options for developing social networks as ad platforms and other areas for potential future expansion.
