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Publications

Shortly after every Westminster eForum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our contacts in government, and stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

Each publication includes:

All speeches from the day, with accompanying slides and speaker biographies
(subject to approval by speaker);
Transcripts of question and comment sessions;
Supplementary articles from speakers and delegates; and
Event information such as the delegate list and final agenda

Digital marketing - regulation, consumer targeting and emerging technologies

PUBLISHED October 2011

This publication is CPD certified

This seminar considered how the digital marketing industry can harness the potential of emerging technologies and platforms such as smartphones, connected-TV and social media, whilst complying with advertising regulation and data protection laws, to better target and engage consumers. Delegates examined the progress made by the Advertising Standards Authority since the extension of its remit over online marketing activity in March, the challenges facing EU member states implementing the Privacy and Electronic Communications Directive, and the implications of the European Commission's 'comprehensive' data protection review for the use of consumer data by digital marketing agencies.