Westminster eForum

Digital marketing - regulation, consumer targeting and emerging technologies

October 2011


This seminar considered how the digital marketing industry can harness the potential of emerging technologies and platforms such as smartphones, connected-TV and social media, whilst complying with advertising regulation and data protection laws, to better target and engage consumers. Delegates examined the progress made by the Advertising Standards Authority since the extension of its remit over online marketing activity in March, the challenges facing EU member states implementing the Privacy and Electronic Communications Directive, and the implications of the European Commission's 'comprehensive' data protection review for the use of consumer data by digital marketing agencies.


Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF


Shortly after every Westminster eForum seminar, a briefing document is produced. This is distributed to all delegates on the day as well as to our policymaker contacts in government, and to stakeholders more widely.

A seminar publication provides a timely record of proceedings, and acts as a guide to the latest thinking on current policy issues for those unable to be at the event.

This publication includes

Presentations

Contributions from keynotes and panellists, including accompanying slides*
*Subject to approval


Delegate Pack

Information from the day, including delegate list, biographies and agenda

Q&A

Transcript of questions and comments posed to speakers from attending delegates


Articles

Supplementary articles from speakers
and delegates