October 2011
This seminar considered how the digital marketing industry can harness the potential of emerging technologies and platforms such as smartphones, connected-TV and social media, whilst complying with advertising regulation and data protection laws, to better target and engage consumers. Delegates examined the progress made by the Advertising Standards Authority since the extension of its remit over online marketing activity in March, the challenges facing EU member states implementing the Privacy and Electronic Communications Directive, and the implications of the European Commission's 'comprehensive' data protection review for the use of consumer data by digital marketing agencies.
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