May 2016
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
This seminar was an opportunity to discuss the development of the UK marketing sector, particularly across digital platforms.
With over half of UK ad-spend going online this year, delegates discussed key further avenues for growth, including cross-platform campaigns, improved audience targeting, and brand development.
There was also discussion on the challenges facing the industry, particularly surrounding data, and including the implications of forthcoming EU General Data Protection Regulation for advertisers. Further sessions analysed varying effectiveness of online outlets, the emerging skills gap as technology becomes more integral to the sector and the growth of native advertising with consequences for editorial independence.
