December 2015
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
Delegates at this seminar analysed latest trends in how millennials are consuming content, their growing power as a consumer force, and considered the challenges for broadcasters, publishers and advertisers in developing and positioning cross-platform content which is in line with their needs and preferences.
Bringing together content creators, broadcasters, publishers, marketing professionals, online platforms and consumer groups, it was a timely opportunity to examine the emerging commercial and service opportunities for engaging the "millennial" generation. Delegates also examined how young people are becoming creators and distributors of content through social media channels - as well as best practice and emerging opportunities for media owners and brands to derive value from these trends, as well as the implications of millennial attitudes towards payment for content, copyright and privacy online.
