Protecting children from commercial and other adult pressures: next steps for policy and business practice
Tuesday, 18th October 2011
Sixty One Whitehall, London SW1A 2ET
This event is CPD certified
Dr Maggie Atkinson
Reg Bailey
Guests of Honour: Dr Maggie Atkinson, Children's Commissioner for England and Reg Bailey, Chief Executive, Mothers' Union and Author, Letting Children Be Children: the Report of an Independent Review of the Commercialisation and Sexualisation of Childhood
With the release of the independent review, Letting Children be Children, by Reg Bailey of the Mothers' Union, this timely seminar will bring together representatives from across retail, parent and consumer groups, education providers and the media in an impartial setting to discuss the next steps for policy and best practice.
The event will offer an opportunity to discuss the Bailey Review's recommendations, with sessions examining the prospects for a voluntary retail code of good practice, the next steps for child internet safety, including empowering parents to block adult and age-restricted services, and the options for strengthening the ASA to protect young people from excessive commercialisation. Delegates will also examine the lessons learned and the unintended consequences 5 years on from the ban on the marketing to children of food high in fat, salt and sugar.
We are delighted to include keynote addresses from Dr Maggie Atkinson, Children's Commissioner for England; Reg Bailey, Chief Executive, Mothers' Union and Author, Letting Children Be Children: the Report of an Independent Review of the Commercialisation and Sexualisation of Childhood; Sue Eustace, Director of Public Affairs, Advertising Association and Dr Agnes Nairn, Professor of Marketing, EM-Lyon Business School.
Further speakers include: Mike Baker, Chief Executive Officer, Outdoor Media Centre; Jane Bevis, Director of Public Affairs, British Retail Consortium; John Carr OBE, Secretary, UK Children's Charities' Coalition on Internet Safety; Tony Close, Director of Standards, Content, International and Regulatory Development Group, Ofcom; Dido Harding, Chief Executive Officer, TalkTalk; Anna Home OBE, Chair, The Children's Media Foundation; Katie O'Donovan, Head of Communications, Mumsnet; Dr Clarissa Smith, Reader in Sexual Cultures, University of Sunderland and Lynsay Taffe, Director of Communications, Marketing and Public Affairs, Advertising Standards Authority.
We are delighted that Baroness Massey of Darwen, Chair, All-Party Parliamentary Group for Children and Claire Perry MP, Member, All-Party Parliamentary Group on Child Protection have agreed to chair this event.




