Westminster Media Forum

Regulation of advertising tech in the UK

Morning, Tuesday, 28th January 2020

Central London


This seminar will consider the way forward for regulation of the adtech sector and the wider digital advertising industry in the UK.

It follows the publication of the ICO’s updated report on adtech and real-time bidding, as well as its new guidance on the use of cookies, and takes place in the wider context of the ICO’s ongoing programme of industry engagement in this area.

Further regulatory developments include:



  • Simon McDougall, Executive Director, Technology Policy and Innovation, Information Commissioner’s Office; and
  • Guy Parker, Chief Executive, Advertising Standards Authority.

Further confirmed speakers include: Chris Combemale, Data & Marketing Association; Alex Hazell, Acxiom; Jon Mew, IAB UK; Piers North, Reach; Sacha Wilson, Harbottle & Lewis; and a senior speaker confirmed from OneTrust.

The agenda

  • The review of the adtech sector and next steps for the ICO - sector engagement, information gathering and the future approach to regulation and enforcement;
  • The functioning of real-time bidding in the digital advertising market;
  • Key issues around the distribution and utilisation of special category data - lawful processing bases, DPIAs and transfers of data between organisations;
  • Delivering more impact online - the view from the Advertising Standards Authority;
  • The way forward for the sector to respond to regulatory concerns - improving compliance, transparency and data handling practices; and
  • The policy framework for digital advertising regulation.

Engagement with policy officials at this conference

This Westminster Media Forum conference has attracted strong interest from policymakers. It will be an opportunity for stakeholders to engage with officials who have reserved places representing: BEIS; Centre for Data Ethics and Innovation; CMA; DCMS; DfE; Gambling Commission; Government Communication Service; ICO and HM Treasury.

Keynote Speaker

Simon McDougall

Executive Director, Technology Policy and Innovation, Information Commissioner’s Office

Keynote Speakers

Guy Parker

Chief Executive, Advertising Standards Authority

Simon McDougall

Executive Director, Technology Policy and Innovation, Information Commissioner’s Office

Fedelma Good

Director, Data Protection Strategy, Legal and Compliance Services, PwC


Lord Taylor of Warwick


Jon Mew

Chief Executive, IAB UK

Sacha Wilson

Partner, Harbottle & Lewis

Alex Hazell

Head of UK Legal, Acxiom

Liza Bales

Privacy and Data Policy, Facebook

Piers North

Group Digital Director, Reach

Chris Combemale

Chief Executive Officer, Data & Marketing Association

Senior speaker confirmed from OneTrust