Westminster Media Forum

Regulation of advertising tech in the UK

Morning, Tuesday, 28th January 2020

Emmanuel Centre, 9-23 Marsham Street, London SW1P 3DW

THIS EVENT IS CPD CERTIFIED


This conference will consider the way forward for regulation of the adtech sector and the wider digital advertising industry in the UK.


It follows the publication of the ICO’s updated report on adtech and real-time bidding, as well as its new guidance on the use of cookies, and takes place in the wider context of the ICO’s ongoing programme of industry engagement in this area.


Further regulatory developments include:


Speakers

Keynotes:

  • Simon McDougall, Executive Director, Technology Policy and Innovation, Information Commissioner’s Office;
  • Guy Parker, Chief Executive, Advertising Standards Authority;
  • Liza Bales, Privacy and Data Policy, Facebook;
  • Fedelma Good, Director, Data Protection Strategy, Legal and Compliance Services, PwC; and
  • Jon Mew, Chief Executive, IAB UK.

Further confirmed speakers include: Dom Blacklock, the7stars; Chris Combemale, Data & Marketing Association; Chloe Grutchfield, Redbud; Alex Hazell, Acxiom; Piers North, Reach; Clare O’Brien, ISBA; Joe Porter, OneTrust; and Sacha Wilson, Harbottle & Lewis.


The agenda

  • The review of the adtech sector and next steps for the ICO - sector engagement, information gathering and the future approach to regulation and enforcement;
  • Real-time bidding in the digital advertising market;
  • Distribution and utilisation of special category data - lawful processing bases, DPIAs and transfers of data between organisations;
  • Delivering more impact online - the view from the Advertising Standards Authority;
  • Digital advertising regulation - key developments and next steps; and
  • Responding to regulatory concerns - improving compliance, transparency and data handling practices.

Engagement with policy officials at this conference

This Westminster Media Forum conference has attracted strong interest from policymakers. It will be an opportunity for stakeholders to engage with officials who have reserved places representing: BEIS; Centre for Data Ethics and Innovation; CMA; DCMS; DfE; DHSC; DWP; Government Communication Service; HMRC and HM Treasury.



Keynote Speaker

Simon McDougall

Executive Director, Technology Policy and Innovation, Information Commissioner’s Office

Keynote Speakers

Guy Parker

Chief Executive, Advertising Standards Authority

Simon McDougall

Executive Director, Technology Policy and Innovation, Information Commissioner’s Office

Fedelma Good

Director, Data Protection Strategy, Legal and Compliance Services, PwC

Chairs

Lord Taylor of Warwick

Dean Russell MP

Speakers

Jon Mew

Chief Executive, IAB UK

Sacha Wilson

Partner, Harbottle & Lewis

Clare O’Brien

Head of Media Effectiveness and Performance, ISBA

Alex Hazell

Head of UK Legal, Acxiom

Dom Blacklock

Head of Data Driven Strategy, the7stars

Liza Bales

Privacy and Data Policy, Facebook

Piers North

Group Digital Director, Reach

Chris Combemale

Chief Executive Officer, Data & Marketing Association

Joe Porter

Marketing and Privacy Manager, OneTrust PreferenceChoice

Chloe Grutchfield

Co-Founder, Product and Data, Redbud