Morning, Tuesday, 21st April 2020
THIS EVENT IS CPD CERTIFIED
This conference will examine the priorities for developing the role of women in the sport sector - with a focus on participation, representation and prominence.
It will be an opportunity for stakeholders and policymakers to discuss:
- Increasing female participation in sport - starting with involvement at school - with latest thinking on strategies for moving forward;
- Media exposure and commercial revenue generation;
- Developing elite talent; and
- Improving diversity and representation across the sector - including in management, governance, and other roles.
Speakers and chairs
There will be keynote contributions from:
- Huw Edwards, Chief Executive Officer, ukactive;
- Lisa O’Keefe, Executive Director of Insight, Sport England;
- Barbara Slater, Director, BBC Sport; and
- Dame Sarah Storey, British Cycling Policy Advocate and Active Travel Commissioner, Sheffield City Region.
Further confirmed speakers: Councillor Kamran A. Caan, Coventry Health and Wellbeing Board; Georgina Faulkner, Sky Sports; Andy Parkinson, British Rowing; Siobhán Prior, Nottingham Wildcats and Basketball England; Amna Rafiq, Yorkshire County Cricket Club; Owen Hathway, Sport Wales and Nick Read, Vitality.
- Encouraging greater physical activity among women and girls;
- Supporting diversity and representation across the sport sector;
- Broadcasting and the sport sector - reaching new audiences and sustaining growth in the women’s market;
- Nurturing elite talent - alternative career pathways, physical and professional development, and improving gender equality in sport;
- Developing grassroots sports across the UK - fundraising, access to facilities, and reducing socio-economic barriers to participation;
- Assessing the effectiveness of current sector initiatives to improve the wider diversity of sport; and
- Women in leadership and the workforce, media portrayal of women and women’s sport, and growing commercial investment.
Engagement with policy officials at this conference
Westminster Media Forum conferences typically attract strong interest from policymakers. This seminar will be an opportunity for stakeholders to engage with officials who have reserved places representing: the Cabinet Office; DCMS; Government Equalities Office; HMPPS and the Ministry of Justice.