Westminster Media Forum

Conferences that are scheduled to take place before September will be conducted online.
The format will mirror physical conferences organised by the Forum with speakers presenting via webcam, accompanied by slides if they wish.
The conferences will be chaired and there will be opportunities for delegate questions and comments.
We will be contacting all participants in advance of each conference with full information and guidance on how to take part.
There will be some exceptions where conferences will be postponed, for instance those that would largely involve key stakeholders in the NHS or emergency services.
All participants affected by this will be informed as soon as possible.
If you’d like to speak to us over the phone about any booking-related queries, please call one of the following numbers: +44 (0)7951044809 / +44 (0)7538736244

Women and the sport sector - participation, representation, and prominence

Morning, Tuesday, 21st April 2020



This conference will examine the priorities for developing the role of women in the sport sector - with a focus on participation, representation and prominence. 

It will be an opportunity for stakeholders and policymakers to discuss:

  • Increasing female participation in sport - starting with involvement at school - with latest thinking on strategies for moving forward;
  • Media exposure and commercial revenue generation;
  • Developing elite talent; and
  • Improving diversity and representation across the sector - including in management, governance, and other roles.

Speakers and chairs

There will be keynote contributions from:

  • Huw Edwards, Chief Executive Officer, ukactive;
  • Lisa O’Keefe, Executive Director of Insight, Sport England;
  • Barbara Slater, Director, BBC Sport; and
  • Dame Sarah Storey, British Cycling Policy Advocate and Active Travel Commissioner, Sheffield City Region.

Further confirmed speakers: Councillor Kamran A. Caan, Coventry Health and Wellbeing Board; Georgina Faulkner, Sky Sports; Andy Parkinson, British Rowing; Siobhán Prior, Nottingham Wildcats and Basketball England; Amna Rafiq, Yorkshire County Cricket Club; Owen Hathway, Sport Wales and Nick Read, Vitality.

The agenda

  • Encouraging greater physical activity among women and girls;
  • Supporting diversity and representation across the sport sector;
  • Broadcasting and the sport sector - reaching new audiences and sustaining growth in the women’s market;
  • Nurturing elite talent - alternative career pathways, physical and professional development, and improving gender equality in sport;
  • Developing grassroots sports across the UK - fundraising, access to facilities, and reducing socio-economic barriers to participation;
  • Assessing the effectiveness of current sector initiatives to improve the wider diversity of sport; and
  • Women in leadership and the workforce, media portrayal of women and women’s sport, and growing commercial investment.

Engagement with policy officials at this conference

Westminster Media Forum conferences typically attract strong interest from policymakers. This seminar will be an opportunity for stakeholders to engage with officials who have reserved places representing: the Cabinet Office; DCMS; Government Equalities Office; HMPPS and the Ministry of Justice.

Keynote Speakers

Dame Sarah Storey

British Cycling Policy Advocate and Active Travel Commissioner, Sheffield City Region

Huw Edwards

Chief Executive Officer, ukactive

Keynote Speakers

Huw Edwards

Chief Executive Officer, ukactive

Heather Sinclair

Head of Health, Workforce and Diversity - Sport Team, DCMS

Lisa O’Keefe

Executive Director of Insight, Sport England

Dame Sarah Storey

British Cycling Policy Advocate and Active Travel Commissioner, Sheffield City Region

Barbara Slater

Director, BBC Sport


Lord Young of Norwood Green

Vice Chair, All-Party Parliamentary Group for Cycling and Walking and Apprenticeship Ambassador


Dame Heather Rabbatts

Managing Director, Cove Pictures; Chair, Vero Communications; Founder, Women’s Sports Group and Former non-executive Director, The Football Association

Amna Rafiq

Clubs and Community Development Manager, Yorkshire County Cricket Club

Councillor Kamran A. Caan

Cabinet Member, Public Health and Sport and Chair, Coventry Health and Wellbeing Board

Ceri Crawford

Director of Sport, Howell’s School Llandaff, Girls’ Day School Trust

Siobhán Prior

Athlete, Nottingham Wildcats and Basketball England and Director, Basketball Operations, Nottingham Wildcats

Nick Read

Managing Director, Vitality Programme, Vitality

Andy Parkinson

Chief Executive Officer, British Rowing