Morning, Friday, 28th February 2020
THIS EVENT IS CPD CERTIFIED
This seminar will consider the future for children’s media in the UK.
There will be keynote addresses from: Jason Cotton, Head of Broadcasting Content Policy, DCMS; Ben Roberts, Deputy Chief Executive, BFI; Kate Biggs, Project Director, Children’s Content Review, Ofcom; Alison Bakunowich, SVP General Manager, Nickelodeon, UK & Ireland, Northern and Eastern Europe and Milkshake!; Sarah Muller, Head, BBC Children’s Acquisitions and Independent Animation; Colin Browne, Chairman, Voice of the Listener & Viewer and Lucy Murphy, Head of Kids Content, Sky.
- Original programming and plurality in the children’s public service broadcasting landscape;
- Provision and availability of children’s content;
- Key issues for PSBs - developing multi-platform approaches, serving and engaging younger audiences, and assessing what further support is required;
- The business of children’s media - competition with on-demand, monetising IP and brand partnerships, and navigating the impact of advertising restrictions; and
- Policy priorities for children’s media in the UK.
The conference will be an opportunity to assess what the Young Audiences Content Fund has achieved so far and options for further refinements as it enters its final two years.
Market dynamics and the children’s PSB landscape
The agenda looks at how PSBs are responding to the ongoing structural changes in the media sector.
Delegates will consider:
- The role of PSB in the lives of children;
- The innovation that is required to attract young audiences at a time of changing viewing habits; and
- The impact of developing multi-platform approaches on children’s access and choice.
Competition and PSB prominence
Further sessions consider the extent to which the Young Audiences Content Fund will enable PSBs to compete for children’s attention in an increasingly saturated market.
We expect discussion to draw on Ofcom’s review of prominence for public service broadcasting, which included recommendations for a new framework to ensure that PSB content remains easy to find online - with specific requirements around children’s content.
Commercial opportunities and the impact of marketing restrictions
Further sessions consider latest developments in the way companies involved in children’s media are seizing commercial opportunities, including in:
- Leveraging their IP and brand assets,
- Growing brand awareness, and
- Reaching new audiences - including through partnerships with other platforms.
As the new amendments in the Audiovisual Media Services Directive introduce enhanced protections around advertising directed towards children, the agenda also looks at the likely effect on children’s media and the wider broadcasting and media sectors - and what it means for future funding of children’s content.
We expect discussion to draw on responses to the closed consultation on advertising restrictions for HFSS products in which the Government proposed a 9pm watershed on HFSS product advertising on TV and online.