Morning, Friday, 28th February 2020
THIS EVENT IS CPD CERTIFIED
This conference will consider the future for children’s media in the UK.
Areas for discussion include:
- Funding and the Young Audiences Content Fund;
- The response by the sector, particularly PSBs, to the ongoing structural changes in media markets;
- Issues around competition and prominence; and
- Commercial opportunities and the impact of marketing restrictions.
With a new government in place, we expect discussion on priorities for policy support in addressing the challenges facing UK broadcasters and content commissioners in the creation and promotion of children’s media.
There will be keynote addresses from:
- Jason Cotton, Head of Broadcasting Content Policy, DCMS;
- Jackie Edwards, Head, Young Audiences Content Fund, BFI; and
- Kate Biggs, Project Director, Children’s Content Review, Ofcom.
Further speakers include: Brenda Bisner, Kidoodle.TV; Richard Bradley, Lion Television; Colin Browne, Voice of the Listener & Viewer; Helen Howells, Hoho Entertainment; Sarah Muller, BBC and Lucy Murphy, Sky.
Engagement with policy officials at this conference
Westminster Media Forum conferences typically attract strong interest from policymakers. This seminar will be an opportunity for stakeholders to engage with officials who have already reserved places representing: DCMS; the Competition and Markets Authority; the National Audit Office; and the Department for International Trade.
- Original programming and plurality in the children’s public service broadcasting landscape - update on the Young Audiences Content Fund;
- Improving the provision and availability of children’s content;
- Key issues for PSBs - developing multi-platform approaches, serving and engaging younger audiences, and assessing what further support is required;
- Commissioning high quality and diverse content for children - ensuring continued discoverability in the face of changing viewing habits;
- The business of children’s media - monetising IP, brand partnerships and navigating the impact of advertising restrictions; and
- Policy priorities for children’s media in the UK.