Morning, Thursday, 11th July 2019
THIS EVENT IS CPD CERTIFIED
This timely seminar will be an opportunity to discuss next steps for regulation of online advertising.
It follows the publication of the ASA’s new 5-year strategy - which sets out aspirations around regulating the targeting and content of online advertising, as well as achieving greater protection for children and vulnerable adults, enhancing engagement with the sector, and promoting innovation in regulatory processes - as well as the recent publication of the Cairncross Review, which recommends an investigation by the CMA into the digital advertising market.
Sessions will consider issues around the targeting and delivery of online marketing - looking at ways in which personal data is used to serve adverts to consumers, and the latest technological developments in this area, such as artificial intelligence and biometrics - as well as issues around privacy, security and consent.
Further discussion will look at potential use cases for new technologies within the regulatory process, such as automated content scanning using machine learning, and more broadly at priorities for updating and streamlining the conduct of regulation and enforcement in the online advertising space.
Delegates will also consider the way forward for regulating the content of adverts displayed online - taking in concerns around protection for children and vulnerable adults, as well as broader issues around the dissemination of misleading claims and regulatory responses to this.