Morning, Thursday, 11th July 2019
THIS EVENT IS CPD CERTIFIED
This timely seminar focuses on next steps for the regulation of online advertising.
It will be an opportunity to discuss the ASA’s new 5-year strategy - which sets out aspirations around regulating the targeting and content of online advertising, as well as achieving greater protection for children and vulnerable adults, enhancing engagement with the sector, and promoting innovation in regulatory processes.
We expect discussion to reflect the focus in the Cairncross Review on monetisation via digital advertising, and the recent publication of the Furman Review into competition in the digital economy.
It also follows the Chancellor’s request to the CMA for a market study into the digital advertising sector in the UK and internationally, made as part of the Spring Statement.
Delegates will consider issues around the targeting and delivery of online marketing - looking at ways in which personal data is used to serve adverts to consumers, and the latest technological developments in this area, such as AI and biometrics - as well as issues around privacy, security and consent.
Further sessions examine potential use cases for new technologies within the regulatory process, such as automated content scanning using machine learning - as well as assessing more broadly the priorities for updating and streamlining the development of regulation and enforcement in the online advertising space.
Taking place as the Government consults on new proposals for the regulation of online food and drink advertising, delegates will also consider the way forward for regulating online ad content - taking in concerns around protection for children and vulnerable adults, as well as broader issues around the dissemination of misleading claims and regulatory responses to this.