Westminster Media Forum

The future of online advertising regulation

Morning, Thursday, 11th July 2019

Central London

THIS EVENT IS CPD CERTIFIED



This timely seminar will be an opportunity to discuss next steps for regulation of online advertising.


It follows the publication of the ASA’s new 5-year strategy, which sets out aspirations around regulating the targeting and content of online advertising, as well as achieving greater protection for children and vulnerable adults, enhancing engagement with the sector, and promoting innovation in regulatory processes.


Sessions will consider issues around the targeting and delivery of online marketing - looking at ways in which personal data is used to serve adverts to consumers, and the latest technological developments in this area, such as artificial intelligence and biometrics - as well as issues around privacy, security and consent.


Further sessions look at potential use cases for new technologies within the regulatory process, such as automated content scanning using machine learning, and more broadly at priorities for updating and streamlining the conduct of regulation and enforcement in the online advertising space.


Delegates will also consider the way forward for regulating the content of adverts displayed online - taking in concerns around protection for children and vulnerable adults, as well as broader issues around the dissemination of misleading claims and regulatory responses to this.



Keynote Speaker

Guy Parker

Chief Executive, Advertising Standards Authority

Keynote Speaker

Guy Parker

Chief Executive, Advertising Standards Authority

Speakers

Christie Dennehy-Neil

Head of Policy and Regulatory Affairs, IAB UK

Dominic Joseph

Chief Executive Officer and Co-Founder, Captify

Dale Lovell

UK Managing Director and Co-Founder, Adyoulike

Morgan Wild

Policy Lead, Consumer and Public Services, Citizens Advice

Simon McDougall

Executive Director, Technology Policy and Innovation, Information Commissioner’s Office

Max Beverton-Palmer

Head of Digital Policy, Sky