Morning, Tuesday, 21st January 2020
THIS EVENT IS CPD CERTIFIED
This timely conference focuses on the implementation of AVMSD in the UK - with discussion on:
- the likely impact of the Directive on stakeholders,
- provisions for protecting children and other consumers of audiovisual media, and
- the UK’s regulatory position post-Brexit.
The latest review of the Directive seeks to update the regulatory framework on audiovisual media to take account of changing viewing habits, including the significant growth in content consumption online and on-demand.
The agenda will assess the potential impact of the newly introduced and amended provisions on stakeholders - including broadcasters, video on demand services, video-sharing platforms, content producers and the advertising industry.
Delegates will discuss the new obligations of video on demand services to promote the production of and access to European works, and the priorities and challenges for meeting these requirements - as well as the effect these changes could have on consumer access and choice.
Areas for discussion include the case for and against a levy scheme that would require video on demand services to contribute a portion of its revenue to local production subsidy funds.
The conference will bring out latest thinking on the implications for the UK audiovisual sector - including in relation to national content funding - emerging from the recent UK government consultation on the proposed approach to implementing the Directive.
The agenda examines the new obligations on video-sharing platforms to protect children and consumers from harmful content - in addition to the strengthened provisions to safeguard young people on linear and on-demand services.
With the conference taking place as the UK’s Digital Economy Act is now expected to come into effect - including provisions for age verification on porn sites - we anticipate discussion around the workability and effectiveness of proposed technical measures such as age-verification.
It will also be an opportunity to examine concerns around increased collection and use of data and the subsequent effects on consumer privacy online.
As the new amendments introduce enhanced protections around advertising directed towards children, delegates will assess the likely impact on the media revenues and the wider supply chain of the UK advertising industry. We expect discussion to draw on responses to the consultation on advertising restrictions for HFSS products.
The agenda will also bring out the latest thinking on the future of audiovisual media regulation and legislation in the UK - with consideration to the range of possible outcomes relating to Brexit.
It takes place in the context of the ongoing consultation into the future regulatory design pertaining to video-sharing platforms - as required to meet obligations set out in the Directive - and as the Government prepares to introduce a new regulatory framework to combat a wider range of online harms.
We expect discussion around proportionality in a new regulatory framework, taking into account varying available resources between companies - following Ofcom’s appointment as interim regulator for video-sharing online, with powers to impose fines of up to 5% of a platform’s revenue for allowing access to extremist or harmful content.