Westminster Media Forum

Since lockdown, we have been organising our full programme of conferences online. We will continue online until further notice, to ensure we play our part in helping our employees and delegates to remain safe during this time. We are pleased that so many key stakeholders, policymakers and other interested parties - both old friends and new delegates - are taking up the opportunity to discuss public policy issues and network at our impartial seminars. New events are coming on to our conference programme all the time. So there are plenty of opportunities for you to join us if you haven’t already, from wherever you are. For booking-related queries, or information on speaking, please email us at info@forumsupport.co.uk or contact us using one of the following numbers: +44 (0)7951044809 / +44 (0)7503591880 / +44 (0)7538736244.
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The future for the National Lottery - innovation, purpose, and priorities for the Licence competition

Morning, Wednesday, 26th August 2020

Online Conference

***Full-scale policy conference taking place online***

This conference will examine the future of the National Lottery and the way forward for the distribution of National Lottery funding - in the context of the upcoming licence competition.

Why this is relevant: the context:

  • The upcoming launch of the Fourth National Lottery Licence Competition
  • Reforms to society lotteries - which are distinct from the National Lottery - announced by the Government last year which raised the annual limits for society lotteries on per-draw limits, maximum prizes, and annual sales limits - and set out aspirations for further reforms and regulatory adjustments in the future

Key areas for discussion:

The future of lottery funding

  • the future distribution of the proceeds generated by the National Lottery, and its future role more broadly in supporting good causes across the UK and across a range of sectors
  • what percentage of Lottery revenues should be directed towards funding good causes, and what stipulations to this effect should be included in the licence conditions
  • how funding should be directed and the outcomes it should be aimed at accomplishing, across areas such as arts, heritage, culture, education, healthcare and civil society
  • alternative proposals for taxing the National Lottery, and the extent to which this would open up more money for good causes, and for the Exchequer

We expect a particular focus on the role that National Lottery funding is playing in the national response to the COVID-19 pandemic, with a number of Lottery-funded bodies committing emergency funding to organisations and individuals in their sectors.

The National Lottery Fourth Licence Competition

  • what should be the key strategic aims for the National Lottery over the course of the next licence period
  • ensuring the competition is conducted fairly and transparently - and what may be needed in terms of regulation and oversight to achieve this
  • the way forward for fostering innovation in the delivery of National Lottery products to customers over the next licence period - including what is required to ensure the licence conditions are designed to allow sufficient flexibility in the introduction of new and innovative technologies and online products

The competitive position of the UK National Lottery

  • the position of the National Lottery within the broader UK gambling industry
  • strategies for ensuring that the National Lottery continues to put forward a competitive proposition in the context of the growth of online gambling
  • the impact of changes in consumer purchasing habits - including significant growth in online registrations and traffic noted by the current operator during the pandemic lockdown period
  • the significance of growth of society lotteries in the UK, their competitive position, and what it means for good causes and the shape of the lottery market going forward

Vulnerable consumers, addiction and responsible gambling

  • what more may be needed from the regulator and from the industry to protect vulnerable consumers and to tackle gambling addition - in the context of the National Lottery as well as more widely across the industry
  • the effectiveness of measures already deployed by the existing licence-holder
  • conditions that the new National Lottery licence should place upon the successful applicant with respect to the player protection - including the deployment of robust self-exclusion mechanisms, as well as potential rules and restrictions on Lottery advertising

The agenda:

  • The future shape and role of the National Lottery - the policy perspective
  • Placing the National Lottery on a sustainable footing for the future - key priorities for the Licence Competition
  • Legal and regulatory issues - the implications for the National Lottery
  • Looking ahead - utilising technology and supporting innovation, understanding changing consumer behaviour, and keeping players safe and engaged
  • Protecting vulnerable consumers and priorities for tackling gambling addiction
  • The Good Causes - what The National Lottery is all about
  • The growth of society lotteries - what does it mean for good causes, and how might it shape the lottery market going forward
  • What should be the purpose of National Lottery funding in the future, and what causes and projects should it be used to support

Policy officials attending:

Our forums are known for attracting strong interest from policymakers and stakeholders.

This one is looking no different. Places have been reserved by a range of officials from the DCMS.

This is a full-scale conference taking place online***

  • full, four-hour programme including comfort breaks - you’ll also get a full recording to refer back to
  • information-rich discussion involving key policymakers and stakeholders
  • conference materials provided in advance, including speaker biographies
  • speakers presenting via webcam, accompanied by slides if they wish, using the Cisco WebEx professional online conference platform (easy for delegates - we’ll provide full details)
  • opportunities for live delegate questions and comments with all speakers
  • a recording of the addresses, all slides cleared by speakers, and further materials, is made available to all delegates afterwards as a permanent record of the proceedings
  • delegates are able to add their own written comments and articles following the conference, to be distributed to all attendees and more widely
  • networking too - there will be opportunities for delegates to e-meet and interact - we’ll tell you how!

Full information and guidance on how to take part will be sent to delegates before the conference

Keynote Speaker

Dawn Austwick

Chief Executive, National Lottery Community Fund

Keynote Speakers

Malcolm Fleming

Head of Public Affairs, People's Postcode Lottery

Jacob Eliot

Head of Policy, The National Lottery Heritage Fund

Andy Danson

Partner and Head, International Gambling Group, Bird & Bird

Julie Carney

Deputy Director, Gambling and Lotteries, DCMS

Dawn Austwick

Chief Executive, National Lottery Community Fund


Simo Dragicevic

Chief Executive Officer, BetBuddy, Playtech

David Clifton

Director and Co-Founder, Clifton Davies Consultancy Limited

Senior speaker confirmed from Sport Wales

Helen Jones

Director of Global Engagement and Strategy, Science Museum Group

Sarah Vibert

Director of Policy and Volunteering, National Council for Voluntary Organisations