Morning, Tuesday, 26th January 2021
***Full-scale policy conference taking place online***
This conference will discuss latest thinking on the regulation and use of ad tech in the UK.
The discussion is bringing together stakeholders with key policy officials who are due to attend from DCMS; the CMA, HMRC; and the Home Office.
- Ad tech - the market and emerging trends
- Online advertising regulation going forward - and progress on the ASA’s More Impact Online strategy
- Data use, regulation and innovation - content and ad targeting, transparency and responding to regulatory concerns, and supporting opportunities for growth
- The way forward for policy and priorities for regulation and enforcement
Relevant developments at a glance:
- Online advertising - call for evidence - the ongoing DCMS review into regulation
- Online platforms and digital advertising market study - the final report with CMA finding that competition is not working well, leading to substantial harm for consumers and society as a whole
- National Data Strategy - recently published by DCMS, aiming to support the use of data in the UK and The future of citizen data systems, the Foresight report which fed into the Strategy and called in part for the UK to take a holistic approach to data system management
- ICO Adtech update report published following industry engagement - from last year with the ICO committing to publish an update on adtech and real-time bidding in due course
- More Impact Online - the ASA’s strategy for the years 2019-2023, which includes a focus on tackling misleading and harmful content and inappropriate ad targeting
- Online targeting: Final report and recommendations - from the CDEI on regulatory powers and scope including advertising, privacy, and online platform accountability and transparency
- the Online Harms White Paper - proposals outlining greater regulation of online content and measures on online advertising
Policy officials attending:
Our forums are known for attracting strong interest from policymakers and stakeholders. Places have been reserved by officials from the DCMS; HM Revenue and Customs; the Competition and Markets Authority and the Home Office.
Overall, we expect speakers and attendees to be a senior and informed group including Members of both Houses of Parliament, senior government and regulatory officials involved in this area of policy, as well as from digital advertising agencies, adtech and martech companies, digital platforms and online businesses, consumer technology companies, software and app developers, data analytics and data handling organisations, companies involved in the development of new technologies such as AI, cyber security and data protection companies, the technology and telecoms industries, organisations and individuals representing the views of consumers and citizens, regulators, together with reporters from the national and specialist media.
This is a full-scale conference taking place online***
- full, four-hour programme including comfort breaks - you’ll also get a full recording to refer back to
- information-rich discussion involving key policymakers and stakeholders
- conference materials provided in advance, including speaker biographies
- speakers presenting via webcam, accompanied by slides if they wish, using the Cisco WebEx professional online conference platform (easy for delegates - we’ll provide full details)
- opportunities for live delegate questions and comments with all speakers
- a recording of the addresses, all slides cleared by speakers, and further materials, is made available to all delegates afterwards as a permanent record of the proceedings
- delegates are able to add their own written comments and articles following the conference, to be distributed to all attendees and more widely
- networking too - there will be opportunities for delegates to e-meet and interact - we’ll tell you how!
Full information and guidance on how to take part will be sent to delegates before the conference