Thursday, 13th July 2017
THIS EVENT IS CPD CERTIFIED
With the issue of 'fake news' distribution becoming a central focus for publishers, digital platforms, advertisers and consumers, this seminar will consider next steps for industry and government.
It takes place in light of the recently announced Culture, Media and Sport Committee inquiry investigating the issue and concerns being raised about the impact on democratic processes, as well as in anticipation of a report from Labour Party’s inquiry led by Michael Dugher MP.
Sessions will analyse definitions of what constitutes 'fake news' - focusing on satire, misinformation, distortion, context, bias or clickbait - in order to consider underlying motivations, signposts to readers and promoting credited journalism online.
Delegates will also examine the responsibility of content hosts - particularly social media platforms - for strengthening verification processes and banning sites known to be false; how advertisers can gain greater control of where their brand messages appear online to remove the financial incentives of publishing misinformation; and how greater media literacy amongst consumers can be promoted to help inform their growing role as content distributors across social channels.