Westminster Media Forum

Native advertising and social influencer marketing - measurement, trust and regulation

Morning, Thursday, 21st September 2017

Central London


With new models of advertising aiming to improve consumer engagement and content quality, this seminar will focus on the future for native and social influencer strategies.

Planned sessions consider the growth prospects for these areas of marketing - particularly focusing on developments in technology, content partnerships, and measuring campaign effectiveness.

Further sessions will consider the evolving regulatory landscape, including the way forward for increasing consumer awareness and signposting, as well as the future of business models and relationships between brands, publishers and talent.

Guest of Honour

Guy Parker

Chief Executive, Advertising Standards Authority

Guest of Honour

Guy Parker

Chief Executive, Advertising Standards Authority

Keynote Speaker

Christie Dennehy-Neil

Public Policy Manager, IAB UK


Lord Black of Brentwood

Executive Director, Telegraph Media Group


Kate Hale

Client Director, Media & Digital, Kantar Millward Brown

Sophie Radcliffe

Adventurer, Endurance Athlete and Blogger

Dale Lovell

Managing Director UK and Chief Digital Officer, Adyoulike

Stephen Whelan

Head of Branded Entertainment, Pulse Films

James Erskine

Director, Social Circle

Lillian Betty

Head of Strategic Partnerships, The Foundry, Time Inc. UK

Jonathan Hardy

Principal Investigator, Branded Content Research Network and Professor of Media and Communications, University of East London

Catherine Maskell

Managing Director, Content Marketing Association

Chris Buckley

Chief Digital Officer, TMW Unlimited

Jo Farmer

Head of Brands & Intellectual Property, Lewis Silkin