Westminster Media Forum

Native advertising and social influencer marketing - measurement, regulation and impact on brands

Morning, Thursday, 21st September 2017

Central London


This seminar will assess the future of native advertising and social influencer marketing - looking at issues for brands, metrics and regulation.

Taking place as policymakers, regulators and the media sector increasingly focus on the impact of editorial and commercial misinformation, including fake news and ad misplacement, delegates will have the opportunity to discuss latest developments in these emerging areas which blend marketing messages and editorial content - and their implications for policy, regulation and industry practice.

Sessions will also examine prospects for the market and latest thinking on uptake and growth in native - including developing reliable measurement of marketing effectiveness, longer-term planning and collaboration, consumer trust and editorial standards, and current developments in the adoption of programmatic technology.

With effectiveness measurement a key issue for influencer marketing, delegates will consider challenges for managing the relationship between brands and talent, as well as potential developments outside the commercial arena.

Further sessions will analyse the regulatory landscape and how it might need to evolve, signposting and transparency across different platforms, clarifying legal definitions, enforcement challenges and consumer protection.

Guest of Honour

Guy Parker

Chief Executive, Advertising Standards Authority

Guest of Honour

Guy Parker

Chief Executive, Advertising Standards Authority

Keynote Speaker

Christie Dennehy-Neil

Public Policy Manager, IAB UK


Lord Black of Brentwood

Executive Director, Telegraph Media Group


Kate Hale

Client Director, Media & Digital, Kantar Millward Brown

Sophie Radcliffe

Adventurer, Endurance Athlete and Blogger

Dale Lovell

Managing Director UK and Chief Digital Officer, Adyoulike

Stephen Whelan

Head of Branded Entertainment, Pulse Films

James Erskine

Director, Social Circle

Lillian Betty

Head of Strategic Partnerships, The Foundry, Time Inc. UK

Jonathan Hardy

Principal Investigator, Branded Content Research Network and Professor of Media and Communications, University of East London

Natasha Collie

Marketing Manager, Penguin Random House UK

Jon Riley

Project Director, Online Reviews and Endorsements, Competition and Markets Authority

Catherine Maskell

Managing Director, Content Marketing Association

Chris Buckley

Chief Digital Officer, TMW Unlimited

Jo Farmer

Head of Brands & Intellectual Property, Lewis Silkin