Westminster eForum

Next steps for monetising digital content - revenue models, value exchange and options for intervention

Morning, Thursday, 13th December 2018

Central London

THIS EVENT IS CPD CERTIFIED



This timely seminar will consider the latest developments in the monetisation of digital content including latest thinking on trends, challenges and strategies - and options for policy and industry practice in developing fair and sustainable systems of value exchange.


Planned sessions examine content monetisation as it currently stands - including strategic approaches across sectors and genres and the factors underlying them - as well as developments in collaboration and competition, and the impact on content creators, consumers and audiences.


Taking place in the context of the European Parliament’s recent vote to approve the proposed Copyright Directive as well as further policy developments in the UK and internationally, further sessions focus on the implications for platforms and publishers, and the future for value exchange and remuneration for creators and IP owners - as well as options for intervention.


Overall, areas for discussion include:


  • Learning from the advertising-based, subscription and hybrid monetisation models being pursued across sectors and categories of content;
  • Developments in policy around copyright, and data usage and protection;
  • Emerging collaborative models and the future of value exchange between online platforms and creators;
  • Latest thinking on regulation and policy in the UK, across Europe and more widely; and
  • The particular challenges facing the news media industry, in the context of the government’s review on the sustainability of local media.


Keynote Speakers

James Mann

Global Sales Director, B2B Content, Financial Times

Matt Rogerson

Head of Public Policy, Guardian Media Group

Mimi Turner

Chief Marketing Officer (Consulting), Wireless Group and Brand Strategist, Mimi Turner Associates

Ben Dean

Deputy Director - Head of Media Policy, DCMS

Speakers

Dr Jo Twist

Chief Executive Officer, Ukie

John Mottram

Head of Policy and Public Affairs, PRS for Music

John Enser

Partner, CMS

Norm Johnston

Global Chief Executive Officer, Unruly

Simon Halstead

Head, Open Demand International, Oath