Tuesday, 24th January 2017
The Caledonian Club, 9 Halkin Street, London SW1X 7DR
THIS EVENT IS CPD CERTIFIED
Bringing together policymakers with stakeholders involved with the publishing sector, this seminar will consider the key commercial opportunities and challenges for UK book publishing.
Sessions will examine how the sector is responding to changing consumer trends - particularly the reported increase in the sale of physical books and the emergence of mobile as a key publishing platform.
Further discussion will analyse the latest thinking on discoverability, including digital marketing strategies for building audiences and widening access, product innovation and the next steps for physical retail, as well as consider the impact of digital self-publishing on authorship, curation and diversity.
Delegates will also assess the potential impact of Brexit on distribution, investment and copyright, on global competitiveness, and on the widening range of monetisation opportunities and creative collaborations with the screen and the wider digital industries - as well as how new technologies and adaptation strategies are being utilised to generate more diverse content.