Westminster eForum

Priorities for digital advertising: viewability, ad blocking and regulation

Thursday, 9th February 2017

Central London

THIS EVENT IS CPD CERTIFIED



The Westminster eForum and Westminster Media Forum are jointly presenting this timely seminar focusing on the new age of advertising.

With digital advertising set to represent more than half of all advertising spend by 2018 and media use continuing to shift online, delegates will share thinking on tackling new digital challenges facing brands, agencies, and platforms from disrupting technologies and changing consumer expectations.

The agenda looks at best practice for increasing viewability and adapting to the evolving range of consumer journeys through marketing experiences, including developments in advertising technology and the growing importance of video across platforms – as well as approaches to mitigating the impact of ad blocking software, along with the commercial and creative opportunities afforded by native, social influencer, and programmatic advertising.

Policymakers from government, Parliament and regulatory bodies will also be taking part, and delegates will consider key policy and regulatory issues affecting investment and advertising revenue, as government examines issues related to ad blocking, and stakeholders consider the impact of new EU General Data Protection Regulation (GDPR) in the areas of targeting, data collection and consumer protection.


Guests of Honour

Steve Chester

Director of Data & Industry Programmes, IAB UK

Michael Todd

Industry Relations Manager, Google

Guests of Honour

Steve Chester

Director of Data & Industry Programmes, IAB UK

Speaker confirmed from

IAB UK

Michael Todd

Industry Relations Manager, Google

Keynote Speakers

Guy Parker

Chief Executive, Advertising Standards Authority

Debbie Klein

Chief Executive, Engine Europe and Asia Pacific

Chair

Lord Black of Brentwood

Executive Director, Telegraph Media Group

Speakers

Bethan Crockett

Digital Risk Director, GroupM

Dr Johnny Ryan

Head of Ecosystem, PageFair

Stuart Helmer

Senior Associate, CMS

Jason Yates

Managing Director, Thinkhouse

David Ellison

Marketing Services Manager, ISBA

Speaker confirmed from the

Competition and Markets Authority

Richard Foan

Chairman, Joint Industry Committee for Web Standards (JICWEBS) and Group Executive Director, Communication & Innovation, ABC

Justin Taylor

Managing Director, Teads UK

James Gilkes

Global Pricing and Inventory Manager, BBC Advertising

Andy Evans

Managing Director, Europe, sovrn