June 2018
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
This seminar considered the further action that might be taken by industry, policymakers and regulators to increase accountability, trust and transparency in the digital advertising market.
Delegates considered key themes from the Lords Communication Committee’s report into the future of the industry, examining how policy and practices might help the sector maintain its international competiveness, in light of high profile cases of ad misplacement.
Attendees also discussed latest progress in the development of strategies to improve transparency - looking at harmonised viewability standards, third-party measurement verification, access to objective and accountable data, and issues around the use of unsuitable contracts.
Further sessions on the day considered what more might be done to prevent ad fraud and secure brand safety, and examined the role of regulation - including the effectiveness of the regulatory framework, the future role for self-regulation, and what further measures might be introduced.