June 2012
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
As digital switchover neared completion this timely seminar looked at the challenges and next steps for free-to-air television in the UK.
The event offered an opportunity for delegates to consider the drivers of growth in free-to-air (FTA) as digital TV became simply 'TV', the effect of competition both with PayTV and between the established FTA operators - Freeview and Freesat - and the as yet to launch Youview service. Delegates discussed the options for FTA innovation - such as through new content, set top box features and development of multi-screen viewing - and, with Ofcom assessing the role of ATVOD, the regulatory challenges posed to broadcasters by increasing web and TV convergence and the strategic challenges for free-to-air operators attempting to both retain the value of their live schedules while increasing the availability of on-demand and catch-up services.
