November 2010
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
With several new online video services starting to enter the market, including YouView, Hulu and Arqiva's SeeSaw, this seminar looked at the market for online television services in the UK. It examined the effect web platforms would have on the relationship between broadcasters and content makers, the unique capabilities and opportunities TV via internet represents for advertisers and the emerging business models for generating revenue from web video.