March 2010
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Following the publication of Professor David Buckingham's review Impact of the commercial world on children's wellbeing, this seminar offered delegates a timely opportunity to assess the report's implications and the Government's response. Young people have a wide range of media at their fingertips offering opportunities for learning, social development and enjoyment. The emphasis of children's media literacy campaigns, such as the UKCCIS strategy, has been as much on taking advantage of the potential benefits for young people through their use of media as they have on protecting them from harmful experiences. With measures under discussion such as compulsory online safety lessons for the over-fives and voluntary principles to underpin all forms of marketing of food and drink to children, this seminar looked at how schools, parents, industry and business could work together to protect young people from harm without unnecessarily restricting positive engagement between children and the commercial world.
