February 2017
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
The Westminster eForum and Westminster Media Forum jointly presented this seminar focusing on the new age of advertising.
With digital advertising set to represent more than half of all advertising spend by 2018 and media use continuing to shift online, delegates shared thinking on tackling new digital challenges facing brands, agencies, and platforms from disrupting technologies and changing consumer expectations.
The agenda looked at best practice for increasing viewability and adapting to the evolving range of consumer journeys through marketing experiences, including developments in advertising technology and the growing importance of video across platforms – as well as approaches to mitigating the impact of ad blocking software, along with the commercial and creative opportunities afforded by native, social influencer, and programmatic advertising.
Policymakers from government, Parliament and regulatory bodies also took part, and delegates considered key policy and regulatory issues affecting investment and advertising revenue, as government examined issues related to ad blocking, and stakeholders considered the impact of new EU General Data Protection Regulation (GDPR) in the areas of targeting, data collection and consumer protection.
