October 2016
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
As consumers spread their TV viewing across platforms and devices more than ever before, this seminar offered a timely opportunity to analyse the latest commercial opportunities and technological challenges facing the television advertising sector.
Delegates considered the value of TV as an advertising medium and latest progress in BARB’s Project Dovetail aiming to develop an accurate cross-platform audience measurement system, as well as how to secure its future in the omnichannel environment.
Sessions also examined latest creative approaches focusing on brand engagement, story-telling and content partnerships; emerging trends in TV ad tech; and the associated regulatory and policy priorities for supporting growth and innovation in the sector in a post-referendum context.
