March 2016
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
This seminar examined the key commercial opportunities and challenges for the UK consumer book market.
Sessions considered the impact of increased competition from new media - particularly mobile - on readership, distribution and pricing strategies.
Delegates - including authors, agents, publishers, retailers and aggregators - discussed latest thinking on strategies to compete in the wider content economy, examining innovative digital services, the quality and differentiation of product, and how to secure a fair playing field for all stakeholders in the value chain.
Further sessions assessed the key priorities for skills development to meet changing requirements in the digital age, and next steps for supporting cultural and socio-economic diversity in the workforce.
In anticipation of EU-level copyright reform as part of the European Commission’s Digital Single Market strategy, delegates also examined legislative proposals to harmonise national copyright regimes across the EU, and discuss the impact on rights management and business models.
