May 2016
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
Bringing together policymakers and regulators with local and national media companies, advertisers, online service providers and commentators, this seminar offered delegates a timely opportunity to consider the future of local content and the next steps for ensuring its future relevance and sustainability in the digital age.
Sessions examined latest industry and consumer trends - with best practice examples of monetising local content, driving advertising revenue across platforms and effective use of social media as a news gathering and distribution tool - as well as the opportunities for innovative content partnerships to increase audience engagement at a local level.
Delegates also analysed the future role of local and central government, regulators and the wider media sector in ensuring the long-term economic sustainability of the local media industry across the UK.
It took place as the Government consulted on the case for business rates relief for local newspapers in England, as well as the future role of the BBC in supporting the sector in the next Charter agreement.