February 2016
Price: £95 PLUS VAT
Format: DOWNLOADABLE PDF
With increased fragmentation and convergence in the UK television market, this seminar addressed how technology is redefining the definition of television content and the commercial opportunities and challenges for broadcasters, online and mobile platforms, and manufacturers to monetise content across devices and compete for consumers.
Delegates also considered the future of television advertising - including opportunities offered by programmatic, data-driven, location-based and second screen technologies - and next steps for encouraging engagement with campaigns on social media channels.
Further sessions examined the next steps for regulating television convergence to protect consumers, encourage competitive markets and support future growth in anticipation of Ofcom’s initial conclusions from their strategic review of digital communications in the coming months.
