Morning, Tuesday, 30th April 2019
THIS EVENT IS CPD CERTIFIED
This conference will examine next steps for developing digital capability in the UK cultural sector, and latest examples of best practice.
The agenda looks at what further support might be needed to enable the sector to meet challenges around digital transformation - with a focus on keeping pace with audiences, developing skills, and realising the creative potential of technology.
Delegates will discuss progress in the year since publication of the Government’s Culture is Digital report, which put forward a framework to coordinate and improve digital expertise and exploit digital opportunities.
They will also consider investment priorities for supporting cultural organisations to understand, benchmark and improve their digital capability, as Arts Council England consults on its next ten-year strategy - with a focus on support for the use of technology and options for public funding.
Sessions will look at latest progress and examples of best practice in innovative use of technology - including around digital engagement and widening audiences, developing immersive and interactive experiences, diversifying revenue streams and digital distribution channels, and supporting creative experimentation.
Further discussion will assess current and emerging challenges to developing a digitally-fluent sector.
Attendees will explore issues around addressing digital skills gaps, and priorities for developing transformational leadership.
They will also assess how it all relates to commercial opportunities - including the value proposition, embedding digital into financial models, spreading innovation to marketing and communications, and measuring results.